Extreme optimization harnessing the power of humans & machines

BRIGHT IDEASSTART HERE.

2015 SUMMIT MONTREAL | JULY 29+30

Extreme Optimization Harnessing the power of Human and Machines


©2015 All rights reserved 2ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit

MEET THE SPEAKERS

James StewartAccount Specialist,

Acquisio

Aaron LevyAccount Executive,

Elite SEM

John LeeManaging Partner,

Clix Marketing



Man -VS- Machine

James Stewart



































ELITESEM.COM CONFIDENTIAL
















































Extreme Optimization: Harnessing the Power of Humans & MachinesYes, People Still Matter. No, We Aren’t Out of a Job.


©2015 All rights reserved 68ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit @john_a_lee

• Managing Partner – Clix Marketing

• Digital Advertising Geek • Emphasis on “Geek”

• Prior Sentences Served:• Hanapin Marketing • Wordstream

• Writer: • Search Engine Watch, ClickZ, Clix Marketing

Blog, The SEM Post, Acquisio Blog, PPC Hero

• Speaker:• SMX, SMX Social, SES / ClickZ Live, HeroConf,

State of Search, Acquisio User Summit



Automation Is Often Polarizing



Some People See the End of the World (or Their Job)…



Others See Opportunity…



At The End of the Day, Everyone Is Just Asking a Question…



Where Do Humans Fit In the World of Automation?Extreme Optimization: Harnessing the Power of Humans & Machines



Real World Decision Making

Determine a Need Application Implementation Governance &

Quality Control Rinse & Repeat



Automation Can Hurt Just As Much As HelpExtreme Optimization: Harnessing the Power of Humans & Machines



Automation Will Fail Without a Human’s…

Experience

Insight

Intuition

Guidance



Humans + Automation =BadasseryExtreme Optimization: Harnessing the Power of Humans & Machines



This assumes you believe PPC performance is a monster…



Automation Is a Natural Extension of Human Strategy

Human Strategy &

Governance

Scripts

Ad Customizers

Bid & Budget

Manager (BBM)

If/Then Rules

Ad & Campaign Schedules

Data Feed Automation

Insert Badass

Automation Here



Thank you!Question? @john_a_lee [email protected]



Thank you! Questions?