Everything you need to know about SEO in 37 minutes

Everything You Need To Know About SEO in 37 Minutes

Search Engine Optimization

Good ol’ Joel

Good ol’ Joel

Good ol’ Joel

James from “Intelligence Marketer Web Services”

Are you sure it’s not spam?

The least he could do is capitalize properly

It doesn’t work.

SEO is not SPAM

Staying up past 11 pm when you’re 30

Tim Riggins from Friday Night Lights

Prison

An adorable hamster on a hamster wheel

SEO is like…

SEO is like staying up past 11 pm when you’re over 30

To rank, you need links

Links are more powerful than they appear

To rank, you need links

To get links, you need linkworthy content

Obvious slide alert…

1) Create great content that people want

2) Optimize the page

3) Get people to link to it with the right words

How to rank…

1) Create great content that people want

2) Optimize the page

3) Get people to link to it with the right words

How to rank…

Google Keyword Planner: https://adwords.google.com/KeywordPlanner

Qualaroo

Chat

Polar

SurveyMonkey

Learn from your competition

Google’s Keyword Tool

Great content can take different forms

A web tool: 102,000 links!

Video: 19,000 links!

Timeline: 17,000 links!

But, can you rank for it?

1) Show the best results

2) Show diversity

Google wants to…

Use this tool: Moz Toolbar

1) Create great content that people want

2) Optimize the page

3) Get people to link to it with the right words

How to rank…

Perfect Page - http://bit.ly/37minseopage

SEO Bookmarklet - http://twkm.ca/seo-bookmarklet/

No index

1) Create great content that people want

2) Optimize the page

3) Get people to link to it with the right words

How to rank…

SEO is like prison

Use Followerwonk to make friends

Also use Google+ communities

Use Rapportive for good, not creepy

SEO is like an adorable hamster in a hamster wheel

People mentioning you but not linking: https://freshwebexplorer.moz.com/

Using your logo but not linking: http://images.google.com/

Linking to your competitors but not you

Alerts

SEO is like Tim Riggins

It’s pretty fantastic

Thank you.