EVERYTHING IS AWESOME IN

#LSA2015April 20, 2015

http://schema.org/LocalBusiness

https://getlisted.org/static/resources/local_search_ecosystem.pdf

Every other local site u can think of!

No Listing!

• NAP Hunter ( Free Tool! )

• Moz Local

• https://www.whitespark.ca/local-citation-finder

• www.yext.com

• Search “{Name}” | “{Address}” | “{Phone#}” in Google

Here’s How To Find Em!

Neustar

Localeze Axciom InfoGroup Factual

Play Well Pleasanton 0 1 1 1

Play Well Teknologies 1 0 0 0

Play Well TEKnologies 0 1 0 0

Claim! Close! Update!

Acxiom: https://mybusinesslistingmanager.myacxiom.com/#

Factual: http://www.factual.com/data/t/places

Infogroup: http://www.expressupdate.com/

Neustar Localeze: http://www.neustarlocaleze.biz/directory/index.aspx

Here’s Where To Look!

• Fill it out 100%

• G+ NAP = Website NAP

• Use Local Phone #s

• No P.O. Boxes Please!

• Great Description w/Keywords

• Use the Right Categories

• Photos, Photos, Photos

Trouble?

https://support.google.com/places/answer/176504

• Page for each area you serve

• Local addresses on service area pages

• Regularly updated content on location pages with geo-

specific keywords

• Understand regional differences & use them

http://willenslaw.com/report-your-accident/

http://www.dralexchambers.co.uk/fat-removal/vaser-lipo-swelling-

bruising-and-numbness.html

http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/

20

http://www.localseoguide.com/local-seo-audit-doc/

Source:

http://www.theverge.

com/2013/6/10/4415

258/apple-

announces-600-

million-ios-devices-

sold* As of June 2013

…Not Including iPhone 5s/5c, iOS 7,

iPad, iPod, Mac & Xmas

Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/

@localseoguide

+ Andrew Shotland

@localseoguide

+ Andrew Shotland

@localseoguide

+ Andrew Shotland

Now with TripAdvisor & Booking.com Reviews!

Slideshow

@localseoguide

+ Andrew Shotland

http://applemapsmarketing.com/2013/09/business-categories-in-apple-maps-for-ios7/

https://mapsconnect.apple.com

• Claim your listing

• Update your listing

• Forwarded phone # cannot be verified

• Residential listings are not eligible

• No bulk or agency submission except

yet via Yext

Apple Maps Connect F.A.Q

Business Listings

Reviews & Photos

http://www.neustarlocaleze.biz/directory/index.as

px

http://www.mybusinesslistingmanager.com/

http://www.factual.com/data/t/places

http://www.yext.com

http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/

http://searchengineland.com/10-simple-things-smb-websites-need-to-

fix-before-seo-88585

http://searchengineland.com/small-business-redesigned-website-

you-wont-believe-what-horrible-seo-thing-happened-next-212829

http://searchengineland.com/ama-common-things-big-small-

businesses-get-wrong-local-seo-214778

http://searchengineland.com/google-places-ranking-factors-the-phd-

version-114839

http://searchengineland.com/the-smb-guide-to-changing-business-

names-seo-128939

http://searchengineland.com/how-to-create-content-when-youd-

rather-be-doing-something-else-126622

http://searchengineland.com/5-tips-for-responding-to-negative-

customer-reviews-online-102136

http://searchengineland.com/4-tips-for-success-with-seasonal-local-

seo-88601

http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-

connect/

www.localseoguide.com/local-seo-tools/

www.localseoguide.com

www.applemapsmarketing.com

localseo@localseoguide.com

Twitter: @localseoguide

+Andrew Shotland

This presentation available at http://bit.ly/local-seo-is-awesome