Episode 9 growth hacking

GrowthHacking Definition and examples

NJCHEVALIER

‘Growth Hacking’ is a term used todescribe start-ups who generate

massive growth/following byusing (often) simple techniquesthat do not necessarily require a

lot of investment.

Examples

10

1 - FacebookFacebook used email notifications to notify people that a person they know had‘tagged’ them in a photo. With click-through rates of ~75%, you can see how this geniusleveraging of human curiosity and must-see-my-face mentality worked so well for thesocial media giant.

EMAIL NOTIFICATIONS

2 - AirBnbAirbnb hit a rich vein of traffic when they took full advantage ofthe the well-established Craigslist. By integrating their platformwith Craigslist, its users could easily reach a tonne of peoplevery easily.

3 - DropboxDropbox generated viral growth through its ‘Refer a Friend’ scheme. By rewardingboth parties with free storage space, it was a catapult to what is now a huge userbase.

REFER A FRIEND

4 - Ticket masterTicketMasters capitalised on using a timer/countdown to encourage its users topurchase tickets quicker. By creating a ‘limited time’ element, and playing on our fear ofmissing out, these ticket giants gained huge ground.

COUNTDOWN

5 - PaypalPayPal was a little more maverick in its approach, offering areward of $10 to each new customer and the person whoreferred them. The effort to reward ratio was crazy, and sawPayPal explode to millions of users before eventually pullingthe offer.

6 - HotmailHotmail used a simple line of text on the footer of all of its emails that essentiallyinvited the reader to get their free email account. In the days where email was prettyawful, Hotmail was able to race ahead of the web-based competition.

LINK

7 - GmailNever to be outshone, Google launched Gmail with an element of exclusivity. Bymaking early adopters feel like they were an internet VIP, friends and family werehounding for an invite. Needless to say that it worked!

VIP

8 - TwitterTwitter worked out that users who followed more than 30people were more likely to become an active user. They tookadvantage of this by tweaking the user experience to highlightsuggested people to follow upon signing up.

9 - PinterestPinterest made use of ‘infinite’ scrolling to keep its users hooked on the platform. Byremoving the need to browse through pages (complete with loading times, effort, andall), Pinterest were able to deliver visual goodness on tap. Less chance to get bored,less chance to get distracted, and much more chance that you’ll share what youfind…

10 - LinkedinLinkedIn went from 2 million users to 200 million users by using the following growthhack.They gave users an option to create public profiles. Public profiles meant that theprofile of the user will show up in search results when anyone will search for thatperson’s name.

PUBLIC PROFILES

Facebook - email friends - AcquisitionAir Bnb - craiglist - AcquisitionDropbox - refering - AcquisitionTicket master - countdown - PurchasePaypal - discount - AcquisitionHotmail - link - AcquisitionGmail - vip sign up - AcquisitionTwitter - active account - User retainingPinterest - infinite scroll - User retainingLinkedin - public profile - Acquisition

Growth Hacking