Email automation

Email Automation: Make Emails Intelligent

What is Email Automation?

Right email at the right time

Dynamic content

Personalization

Benefits of Email Automation

Keep in touch Re-engage dormant leads

Share hints and tips Save time

Email Automation Statistics

#1. A personalized subject line increases email engagement by 22%

#2. Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

#3. Event-triggered marketing can potentially save 80% of your direct mail budget.

#4. Research estimates there is a 15% savings on creative production with marketing automation.

#5. By 2020, customers will manage 85% of their relationships without talking to a human.

Sources: B2Bmarketing, The Annuitas Group, Gartner Research, Fathomdelivers, Econsultancy, Pardot

Email Automation Programs • Trigger Emails

o Event-based triggers

o Click-based triggers

o Time-based triggers

• Follow-up Emails

o Welcome emails / On-boarding

o Cart abandonment

o First successful activity

o Expiry reminder

o Relevant information

o Miss you

Email Automation Examples

Event-based Email Triggers Integrated with

SMS Marketing

Email and SMS Integration

Email and SMS Integration…contd

Email and SMS Integration…contd

Email and SMS Integration…contd

Email and SMS Integration…contd

Email and SMS Integration…contd

Email Automation Examples

Click-based Triggers

Click-based Triggers

Click-based Triggers…contd.

Click-based Triggers…contd

Time-based Triggers

Welcome Email

Cart Abandonment

Dynamic Content

Relevant Content

Follow-up for Membership Expiry

Miss You

Tips To Prioritize Your Automated Emails

As suggested by Loren McDonald, VP, Industry Relations

Tips To Prioritize Your Automated Emails

Tip #1: Figure out your key business drivers

As suggested by Loren McDonald, VP, Industry Relations

Tips To Prioritize Your Automated Emails

Tip #2: Evaluate ROI vs LOE

As suggested by Loren McDonald, VP, Industry Relations

Tips To Prioritize Your Automated Emails

Tip #3: Crawl, Walk and Run

Juvlon and Email Automation

Juvlon APIs integrate with your CRM

• Click-based triggers

• Event-based triggers

• Time-based triggers

Summary#1. Sending the right email at the right time with dynamic content and with proper personalization is Email Automation

#2. Email Automation helps in keeping in touch with prospects, re-engaging dormant leads, distributing helpful hints and tips, and reaching back out to prospects lost to a competitor. And saves time.

#3. Identify your business drivers to get started with Email Automation, evaluate ROI Vs. LOE to plan your Email Automation and start with simple automation programs.

#4. Juvlon APIs integrate with your CRM

#5. Juvlon supports Click-based triggers, Event-based triggers and Time-based triggers

Questions?

Smita More

smita.more@nichelive.com

marketing@juvlon.com

www.juvlon.com