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http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers
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Email/Database Marketing:
Capture Prospects, Build Relationship
And Skyrocket Your Sales
For Business Owners Solution
"eMarketer reports that in the
year 2000, there were
twice as many e-mails were
sent out as compared to postal
mail."
What The Experts Are Saying About Email Marketing
"Jupiter Communications estimates
that while paper-based campaigns
receive only a 1 or 2% response
rate on average whereas
E-mail campaigns have a response
rate of between 5 and 15%."
What The Experts Are Saying About Email Marketing
"Forrester Research found that
campaigns sent using customer
house lists achieve a
10% click through rate of which
2% of these click-throughs ended
in a purchase."
What The Experts Are Saying About Email Marketing
"In 2005, Direct Marketing
Association research shows that
an email marketing generated is
$57.25 for every dollar spent,
easily out performing other direct
marketing channels such as
catalogue."
What The Experts Are Saying About Email Marketing
“In a March 2007 survey of hotel
marketers by Hospitality
eBusiness Strategies,
58.7% cited email marketing as one
of the Internet marketing formats
that generate the best results and
highest ROI.”
What The Experts Are Saying About Email Marketing
“According to a MarketingProfs survey, the
results of which are analyzed (premium
article) by Return Path, which also offers
recommendations. Among respondents who
measure their campaigns, 40 percent say
email earns the highest ROI, followed by
search (28 percent) and direct mail
(18percent)."
What The Experts Are Saying About Email Marketing
“In a survey of marketing managers
and marketing directors in the UK,
an estimated 98.5% of respondents
said their email marketing budgets
would either stay constant or increase
In 2006.
What The Experts Are Saying About Email Marketing
“Even President Obama Relied Extensively In
Email Marketing To Get Himself Elected As
The First African American President of USA!”
Email Marketing – In Politics!
• Global Reach
• Cheap
• Fast
• Tracking and Analytics
• Targeted Leads
Why Email?
• Automated personalized follow ups and broadcasts
• Automated addition of subscribers, saving you the drudgery of manual data entry
• High conversion ratio
Why Email?
• Easier, Faster, Cheaper
• List Segmentation For Targeted Campaigns
• Direct Response – Sales and ROI focused
• Tracking, Analyzing, Testing For Marketing Campaign Optimization
Why Email?
1. Increase the number of customers
2. Increase the average transaction value
3. Increase the number of transactions per year
Only 3 Ways To Grow The Business
• Follow Up With Your Prospects With Seductive Sales Copy
• Warm Them Up For Sale
• Build Personalized Relationship
• Monetize Your Backend
“Money Is In The List”
• Tracking of Conversions
• Split testing of key sales elements
• Persuasive Copy
• Automated Email Follow Up
Key Elements To Successful Email Campaigns
• 50-1000 people entering your premises…
• If you can capture just 20% of the number…
• 10-200 prospects per day
• 70-1400 prospects per week
Profit Possibilities: Numbers and Figures
300-6,000
HIGHLY-TARGETED
prospects per month
900-18,000
HIGHLY-TARGETED
prospects in 3 months
Profit Possibilities: Numbers and Figures
If You Can Send A
Well Thought Out Offer
To 1,000
HIGHLY-TARGETED Prospects
You Can Be Looking At
$500-$2,500 In Sales
depending on quality of your list.
Profit Possibilities: Numbers and Figures
If You Have
5000 Targeted Prospects,
You Can Be Looking At
$2,500-$12,500 In Sales
depending on quality of your list.
And You Can Be Sending Emails
Every Week
Profit Possibilities: Numbers and Figures
How Long Will It Take To Email
500-1000
People Every Week?
How Long Will It Take To
Keep Track
When Your Prospect Opt?
And Email At The
Right Sequence And Time?
Cost: Manual Vs Automated
At 5 Minutes An Email,
That’s 40-80 Man Hours Per Week
If Cost Is $6 Per Man Hour
Cost Is $240-$500 A Week
Cost: Manual Vs Automated
If You Have
5000 Subscribers,
Cost Will Be $2,500 Per Week
And Staff of 10 People
Even If Outsourced To India
At $2 Per Hour,
Cost Will Still Be
$800 A Week
Cost: Manual Vs Automated
With Automation,
You Can Do The Work of
10 Full Time Employees
.
.
At Just Tiny Fraction Of The
Investment
And NO STAFF Problem
Cost: Manual Vs Automated
• Double Opt-in
• Can Unsubscribe At Anytime
• Quality. And Quantity.
• Higher Conversions, Reponses,
• Less Un-subscribes, Less Spam Complaints
Permission Marketing. Not Spamming
• Very High Email Delivery Rate
• Newsletter, Education
• Autoresponder
• Email Campaigns
• 24/7/365 Salesman, Leads Capture
Permission Marketing. Not Spamming
Unlike cold marketing (“Cold call”), with permission marketing
- the prospect is actually giving you permission to contact them by "opting in" to receive your messages
- “Warm prospect”
Permission Marketing. Not Spamming
Stranger
Friend
Buyer
Multi-Buyer
Advocate
Permission Marketing. Not Spamming
• Promo message
• Track who open and click
• Track who doesn’t
• Segment and follow up with subscribers based on their click, open, and sales activity.
Direct Response – Sales & ROI Focused
• Split Test Forms
• Split Test Broadcast Messages
• Track Revenue Generated By Campaigns
• Track Who Order and Who Didn’t
• Track User’s Behavior After They Click Away From Email
Direct Response – Sales & ROI Focused
• Discount Vouchers
• Contest
• Special Promotion
• Freebies
• Privileged VIP Members
How To Capture Prospect – And Have Them Thank You For It
• "Digital" catalogues
• Specific product information
• Answers to frequently asked questions (F.A.Q.)
• Free stuff, such as courses, ezines or reports
Email Content
• Special offers or (printable) "coupons"
• Samples, demos or previews
• Agreements, contracts or proposals
• Transcripts and manuscripts
Email Content
Big Companies Using Email Marketing To Their Profit
Email/Database Marketing is an
Effective, ROI-focused
marketing method that is
is fundamental to scalable
growing business.
Bottom Line…