Digital planning - Luxe for cheap

Claire-Marie Astruc Anaïs Boyard

Helena FetussiMéryl Bianchetti

- Mostly females

- 20 to 35 years old

- Low middle power of purchase

- Class system: B and C

WHO IS THE TARGET?

What are their goals ?

• To feel like a princess

• To adopt a « stylish » lifestyle

• To give an high quality image of their life

• To make their life look more « prestigious »

• To adopt an « hedonist behaviour »

What are they worried about ?

• Not give a negative image of theirselve:

unkempt person

• How they look in other people’s minds

• Increase their standard of life and succeed

in their career

What is their life like?

• Single

• Looking for the « REAL love »

• Going out in posh place to try to be part of that world

• Go to the gym

• Eat healthy product

CONTENT

https://www.facebook.com/luxeforcheap?fref=ts

https://twitter.com/Luxeforcheap

1- Our readers will be able to share their lifestyle tips on Instagram by their personal account, adding special hashtag like: #luxeforcheapFOOD , #luxeforcheapOUTFIT , #luxeforcheapBEAUTY to the pictures they will take.

2- Create a @luxforcheap Instagram account where we will be sharing daily pictures with hashtag that we created and posted on the blog. Frequency: up to 2 to 4 post per day

Two different sources of content:

Luxe_for_cheap

- A video serie about a different person each time, going at their place, they gonna give to them some tips about how make life luxurious for cheap.

- Interview series with some influent « Luxforcheap » girls who will be interviewed as « The girl of the week » about « how they do to make their life more « luxury » by using cheap products » for example.

Own post curation: create a Pinterest

account with boards of inspirations about

luxury lifestyle

8 HEALINES

1. HOW TO FEEL LIKE A PRINCESS DURING YOUR HOLIDAYS FOR CHEAP ?

2. HOW TO SPEND A ROMANTIC LUXURY WEEKEND WITHOUT RUIN YOURSELF ?

3. PERFECT NAILS IN JUST 4 STEPS (step by step)

4. 10 RECEIPES THAT YOU CAN EASLY MAKE TO IMPRESS YOUR FRIENDS (collection of useful tips)

5. GET THE NEW HAIRSTYLE OF CATH MIDDLETON (current news)

6. THE 10 LONDON PLACE TO GET A RICH MAN !

7. THE IMPORTANCE OF YOUR NIGHT CREAM (that one thing)

8. THE SECRETS TO MAKE YOUR SKIN LOOKS PERFECT