Digital marketing strategy presentation

RANDALL MCADORY II

DIGITAL MARKETING STRATEGY

Target Audience• Engineers• Other Affiliates • Estimated Age Limit: 16-35

but…–No set age limit!

Social Media Marketing• Across all major platforms–Facebook, Twitter, Instagram,

Youtube, etc.• Improvements:–More frequent posts–Better customer/follower

interaction and response–More attractive interface

Mobile Apps and Web• Mobile App not essential – No great benefit –Waste of money

• Improved mobile website– User friendly

Website• Possibly the most important online

resource• Organization is key:– Interesting Company news updates– Easy accessible layout

Inbound and Content Marketing

• Beneficial for all business divisions• Information sharing• Product and project awareness• More traffic to the website

Online Advertising• Display advertising – NO!• Recommendation: Social Media

Advertising– Benefit from each platforms uniqueness

KPI - Metrics• Short-term goals– Increased social media customer interaction– Timeline: 1-2 months– Measurements: website traffic and referral

traffic • Long-term goals– Success of Digital Marketing strategy– Track consistency of increased/decreased

website traffic

Tools & Tactics• Continue blog utilization – Keep wide range of platforms

• Social Media advertising–Which platforms are of more

importance?– Determine which to invest more time in

Budget• Willingness to spend is key• Funds properly allocated in

appropriate areas–More money required in certain places

• Final budget conclusion: $10,000-$15,000

BIG IDEA!• Hosted formal

discussions• Potential topics:• Upcoming projects• New products• Executive decisions

• Major benefits:• Bigger brand

awareness• Consumer feels

closer to company