DEVELOPING ADVERTISING STRATEGY AND CREATING THE ADVERTISING MESSAGE

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DEVELOPING ADVERTISING STRATEGY AND CREATING THE ADVERTISING

MESSAGE

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Developing Advertising Strategy

Advertisingstrategy

Creating Creating advertising advertising message message

selecting selecting the the advertisinadvertising mediag media

Creating the Advertising Message

Steps in creating effective advertising messages

Message strategy

Creative concept

The idea that will bring the message strategy to life in a distinctive and memorable way and guide specific appeals to be used in an advertising campaign

Characteristics of the appeals include:

Comparative Advertising

Message ExecutionThe message execution should be:

Message execution captures the target market’s attention and interest and can include the

following execution styles:

EXAMPLEEXAMPLE

DEVELOPING ADVERTISING STRATEGY AND CREATING THE ADVERTISING MESSAGE

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