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2013/2014 PersuasionBox Training 1 Exercise 1
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DESIGNING FOR PERSUASIONWORKSHOP
1 DEFINE THE KPI’S / GOALS 2 APPLY PERSUASIVE DESIGNPRINCIPLES
CLARITY & ATTENTION
3 CREATE & TESTPERSUASIVE CONTENT
PAGE: PERSUADE IN:
THE GOAL OF THIS PAGE IS
VISUAL APPEAL & HIERARCHY
TO LET... (target audience)
DO ... (target behavior) ONE CALL-TO-ACTION
SCARCITY
SOCIAL PROOF
AUTHORITY
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