Dental Practice Marketing Steps For Surgery Setup Success

Struggle

Dental Marketing Book

• Fully Booked - Dental marketing secrets for a full appointment book.

• 9 steps to:– Have a full appointment schedule – Easily attract new patients– Retain existing patients and grow

referrals

Dental Marketing Book

• Fully Booked - Dental marketing secrets for a full appointment book.

Your gift from– Have a full appointment schedule – Easily attract new patients– Retain existing patients and grow

referrals

6 Steps To Practice Success

1. Know your why and identify your ideal patient2. Importance of planning 3. Know your numbers and track4. Have great branding 5. Remember that marketing is everything 6. Get the right advice

Relax

• We can send you a copy of the slides

#1. Know your why and identify your ideal patient

Do you know your ideal patient?

• Don’t jump in and start marketing• You can no longer try and attract

‘everybody’• What makes your practice unique?• Who you want to attract?• Pick suitable types of marketing.

Where do want your practice to be in 5 / 10 / 15 years time?

What do you hate doing?

What lifestyle do you want?

What do you love doing?

What to you believe in?

Why did you choose dentistry as your career?

Why are you different?

Gender?Where do they live?

Their profession

Age?

Income?

Their lifestyle?

Their attitudes towards your services?

How do you help them?

What they want to know about your services?

Their concerns about your services?

Your ideal patient

• How is best to communicate with them? • Why should they come to you?• What can you offer them?• How to use marketing to reach them?

#2. Planning

Start with a plan

If you don’t plan then:• You are very likely courting failure.• You don’t know where you’re heading. • You wont know if your marketing is

successful.

Remember

• So many things to think about.• There are always so many ‘other

priorities’.• The longer you leave marketing the

bigger gain your competition has.

Planning

• One step at a time.• Start with the highest priorities.• Do it to the best of your ability.• Do nothing else until you have done these

well and consistently.

#3. Know your numbers

Know your numbers

• Know all your business metrics.• Track your marketing numbers.• How do you know which marketing is

working?

Your basic numbers

• Average lifetime value patient• Growth goals - Rapid, Sustained or

Retention• Marketing budget – 2% to 10%• Marketing return of investment (ROI) – 3:1

#4. Branding

Branding

• You are competing against businesses with large marketing budgets.

• Patients are bombarded with marketing messages.

• Patients expect more from your marketing.

The deadly sins of branding

The Corporates

Branding

• Use the right people with the right skills.• Be consistent – same fonts, same images,

same colours, same messaging.• Do not take short cuts and do it yourself.• Market to the best of your ability and budget.

#5 - Marketing is everything

Touch Points

• A collation of strategies. • A number of patient touch

points. • To reinforce your brand

message. • Build consistency in messaging.

Types Of Marketing

• Attracting new patients • Retaining existing • Don’t follow shiny objects• Cheaper to retain existing

patients than to attract new

Consistent Marketing

• It can take between six to eleven times before patients acts on it.

• Requires – Thought– Strategy – Consistency

• A good brand is built over time

#6. Get the right advice

Too much advice?

• Overwhelming amount of advice out there. – Team members– Patients – Friends & family– In the media

Get the right advice

• Be selective. • Question everything.• Needs to be relevant to your

practice and your ideal patient.• Get the best that your budget can

afford.

Summary

1. Pick your marketing carefully. 2. Take your time.3. Market to the best of your ability and budget. 4. Being consistent. 5. Track your results. 6. Set goals and review on a regular basis. 7. Getting advice from trusted experts.

How can we help?

Design and Branding

• Branding • Logos• Brochures • Signage• Corporate style guides• General graphic design

Website OfferingsWebsites• Websites/ Mobile Websites• Photography • Videos• Copy writing• SEO & PPC

Client Communication

• Email newsletters• Blog writing (Bite Magazine)• Marketing campaigns • Marketing promotions

Marketing Consulting & Coaching

• Marketing strategies• Quarterly marketing coaching– Marketing review– ROI tracking– Goal setting– Skills transfer

30 minute call• Value $750• Answer your specific

marketing questions

Thank YouContact• Carolyn Dean• 02 9410 1507• carolyn@mydentalmarketing.com.au

• @carolyn_dean

www.mydentalmarketing.com.auwww.fullybookeddentists.com

Questions