DemandLane Demand Generation Program

D e m a n d L a n e ™D i g i t a l D e m a n d G e n e r a t i o n

& D y n a m i c S a l e s E n a b l e m e n t

For 9+ years, Aventi Group has

exceeded expectations for

dozens of tech firms and channel

partners.

Challenges…

Sources: IDC, Ascend2

TELEMARKETING• Costly• Dated• Ineffective

EMAIL & SOCIAL• Unqualified• Inconsistent• Slow

CO-BRANDED• Unfocused• High Effort• Low ROI Visibility

Options…

LOW CONVERSION

HIGH COSTS

LONG SALES CYCLES

<5%

>$3K

>5 MOS

Source: PropelGrowth

Source: CEB

Trends…

Is there a more efficient way?

LOWER COSTS• Neuron-Messaging• Automated System• Digital Marketing HIGHER QUALITY

• Video Surveys• LinkedIN Analysis• Profile Scoring

FASTER RESULTS• Channel Optimized• Deal Coaching• Dynamic Sales

Enablement

Answers…

Aventi aligns with the

SiriusDecisions Demand Waterfall.

500KBusiness & Technology Decision-MakerDatabase

Interactive Videos & Web Surveys

LeadDriver

Automated system extracts & analyzes LinkedIN Profile data

Qualitative Survey & Profile Scoring

Unrecognized Needs

ApproachMotivatesProspects

Dynamic Interactive

Sales Playbook

+Automated

Engagement Tracking

Sales Enablement:

Prospect Personality

Profiles

12 successful demand generation campaigns funded by HP, IBM, VMware, others

350+ qualified sales opportunities, tens of millions in closed sales

Delivered Interactive Video Surveys & Dynamic Interactive Sales Playbooks

Trained and coached 100+ Account Executives

National Partner Success

Story

Offering Others Aventi GroupQuality (10 is best) <6 >8Timing (15+ appointments) >30 Days <15 DaysLinkeIN Analysis/Scoring NO YESPersonality Profiling NO YESNeuron-Messaging NO YESExperts on each Call NO YESDynamic Sales Enablement NO YESSales Deal Coaching NO YESTypical Cost per Opportunity $$$$$ $$$

Comparison…

reed@aventigroup.com

• Digital marketing appointment setting• 500K contact database• LinkedIN profile analysis & scoring• Guaranteed opportunities• Expert sales coach on every call• Dynamic sales enablement system

reed@aventigroup.com

“The Aventi Group team has been a critical partner in my

team's success in driving Symantec sales transformation.”

—Matthew Weaver, Sr. Director of Global Enablement

“The team at Aventi Group has created a unique, quality-driven approach to lead generation…generating great

opportunities for our partners.”

—Nicole Boss, Product Manager