Demand Generation Introduction!

Demand Generation

@artofwarbiz

wilsonpeng.com

What is Demand Gen?• Drive Users Into The Funnel

• Nurture Key Prospects

• Webinars/Podcast/Events

• Social Media/Customer Relationship

• Email Campaign, ebooks, inbound marketing

• Set up leads for the sales funnel

• Test, Test, Test

The FunnelVisitor

Prospect

MQL

SQL

Signup $$

MQLMarketing Qualified Leads (MQL’s) are prospects that have

indicated interest in your company’s products or services by doing something such as downloading a white paper,

attending a webinar or seminar, giving you their cards during a trade show, etc.

SQL

These are the ones that fit your pre-determined criteria for what a hot lead looks like and you want a salesperson to close

the deal on :)

Sales Qualified Leads

Demand Generation Strategies

• Inbound Marketing

• Webinars/Podcast

• Events

• Email Automation/Campaigns

• Partnerships

Ultimate Goal?

Drive Awareness for product and capture leads :)

Hack the process!

Inbound Channels To Target

• Linkedin

• Twitter (social media)

• Blogs

• Events/

• Quora/Forums

More Inbound Channels

• Webinars

• Meetups

• Podcast

• Ebooks

• Content (blog posting)

• Academy videos

Paid Acquisition• Retargeting

• Adwords

• Linkedin Ads

• Social Media Ads

• Referral Programs

Partnerships• Build Relationships

• Leverage partners

• Gain Exposure

• Generate Leads

• Mutual gains

Partnership Examples

+

Tools For Demand Gen

Track Results