Creating a Successful Marketing Campaign

Creating a Successful Marketing CampaignTips for Planning Your Campaign

Treat Every Activity as a Marketing Campaign-

Ideas

ResearchGoals

Marketing Campaigns aren't Specific to Product Launches

Compiled by author from sources: unbounce.com

Creating a Master Plan-

Be as Specific as Possible When Setting Goals

Once you have set your goals, get specific about what you expect from the marketing campaign

Ask yourself what key performance indicators matter

most to your business and what results you can expect

You Need a Master plan

With Clearly Defined Goals

Compiled by author from sources: unbounce.com Image source: google Images

Opportunity Analysis-

Identify Opportunities with the Most

Potential• Identification

Organization• Alignment• Evaluation

Identification- Recognizing markets that your organization can profitably serveAlignment- Assesses strengths and weaknesses, while identifies the success requirements for operating profitably in a given market sectorEvaluation- Aligning the attractiveness of an opportunity with the potential for revealing a particular market niche

Compiled by author from sources: trinitywebworks.com

Opportunity Evaluation: Five Components-

Compiled by author from sources: unbounce.com

Competitive Activity

Buyer Requirements

Market Demand & Supplier

Sources

Social, Political, Economic &

Technological Forces

Organizational Capabilities

Internal / External Factors-

Identifying Key Internal & External Factors is

Important to Achieving

Your Objective

SWOT Analysis groups key pieces of information into two main categories:• Internal Factors – The

strengths and weaknesses internal to the organization

• External Factors – The opportunities and threats presented by the external environment to the organization

Compiled by author from sources: trinitywebworks.com

Identify the Scope of the Project-

How Long Will it Take?

What Resources

are Required?

What Results are Expected?

Compiled by author from sources: unbounce.com

Organizing Holds you Accountable-

As you move along with the campaign check the steps off your listYou can use headings such as validating, underway and doneThis type of organizing helps you prioritize and keeps your ideas focused

Compiled by author from sources: unbounce.com

Know Your Audience-

Keep your Audience at

The Top of the List

Who is your audience?

• What type of campaign will get the most response from your chosen prospects?

What needs to

be addressed

?

What resonated

in the past?

What failed

terribly?

What topics are popular with your audience?

Compiled by author from sources: unbounce.com

Building a Landing Page-

Unique Value

Proposition

Hero Shot

BenefitsSocial Proof

Call to Action

The Five Important Elements of a Winning

Landing Page:

Having a dedicated landing page allows you to direct prospects toward the goal in a concise, compelling manner and allows you to easily track the success of your campaign

Compiled by author from sources: unbounce.com

Unique Value Proposition-

Main Headline

Supporting Headline

Reinforcement Statement

Closing Argument

A unique value proposition is a statement that describes the benefit of your offer, and what distinguishes you from the competition

It should appear clearly on your landing page and include these four elements:

Compiled by author from sources: unbounce.com

Call to Action-

Download a PDF

Fill out a Form

Buy a Product

Click Through to Another Page

Compiled by author from sources: unbounce.com

When you ask someone to do something online, they must go through your call-to-action in order to do it

Lead Nurturing:Turning Leads Into

Customers-

Develop Buyer Relationships

Move Buyers Through Funnel

Focus on Communication-Improving Lead

Quality

Building trust & relationships with your prospects

Continue to offer value

Keep track of prospect interactions

Compiled by author from sources: unbounce.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Sources Cited

A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help) http://unbounce.com/online-marketing/successful-marketing-campaigns-step-by-step/

Marketing Strategy: Opportunity Analysis http://trinitywebworks.com/blog/marketing-strategy-opportunity-analysis.html