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Creating a Successful Marketing CampaignTips for Planning Your Campaign
Treat Every Activity as a Marketing Campaign-
Ideas
ResearchGoals
Marketing Campaigns aren't Specific to Product Launches
Compiled by author from sources: unbounce.com
Creating a Master Plan-
Be as Specific as Possible When Setting Goals
Once you have set your goals, get specific about what you expect from the marketing campaign
Ask yourself what key performance indicators matter
most to your business and what results you can expect
You Need a Master plan
With Clearly Defined Goals
Compiled by author from sources: unbounce.com Image source: google Images
Opportunity Analysis-
Identify Opportunities with the Most
Potential• Identification
Organization• Alignment• Evaluation
Identification- Recognizing markets that your organization can profitably serveAlignment- Assesses strengths and weaknesses, while identifies the success requirements for operating profitably in a given market sectorEvaluation- Aligning the attractiveness of an opportunity with the potential for revealing a particular market niche
Compiled by author from sources: trinitywebworks.com
Opportunity Evaluation: Five Components-
Compiled by author from sources: unbounce.com
Competitive Activity
Buyer Requirements
Market Demand & Supplier
Sources
Social, Political, Economic &
Technological Forces
Organizational Capabilities
Internal / External Factors-
Identifying Key Internal & External Factors is
Important to Achieving
Your Objective
SWOT Analysis groups key pieces of information into two main categories:• Internal Factors – The
strengths and weaknesses internal to the organization
• External Factors – The opportunities and threats presented by the external environment to the organization
Compiled by author from sources: trinitywebworks.com
Identify the Scope of the Project-
How Long Will it Take?
What Resources
are Required?
What Results are Expected?
Compiled by author from sources: unbounce.com
Organizing Holds you Accountable-
As you move along with the campaign check the steps off your listYou can use headings such as validating, underway and doneThis type of organizing helps you prioritize and keeps your ideas focused
Compiled by author from sources: unbounce.com
Know Your Audience-
Keep your Audience at
The Top of the List
Who is your audience?
• What type of campaign will get the most response from your chosen prospects?
What needs to
be addressed
?
What resonated
in the past?
What failed
terribly?
What topics are popular with your audience?
Compiled by author from sources: unbounce.com
Building a Landing Page-
Unique Value
Proposition
Hero Shot
BenefitsSocial Proof
Call to Action
The Five Important Elements of a Winning
Landing Page:
Having a dedicated landing page allows you to direct prospects toward the goal in a concise, compelling manner and allows you to easily track the success of your campaign
Compiled by author from sources: unbounce.com
Unique Value Proposition-
Main Headline
Supporting Headline
Reinforcement Statement
Closing Argument
A unique value proposition is a statement that describes the benefit of your offer, and what distinguishes you from the competition
It should appear clearly on your landing page and include these four elements:
Compiled by author from sources: unbounce.com
Call to Action-
Download a PDF
Fill out a Form
Buy a Product
Click Through to Another Page
Compiled by author from sources: unbounce.com
When you ask someone to do something online, they must go through your call-to-action in order to do it
Lead Nurturing:Turning Leads Into
Customers-
Develop Buyer Relationships
Move Buyers Through Funnel
Focus on Communication-Improving Lead
Quality
Building trust & relationships with your prospects
Continue to offer value
Keep track of prospect interactions
Compiled by author from sources: unbounce.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited
A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help) http://unbounce.com/online-marketing/successful-marketing-campaigns-step-by-step/
Marketing Strategy: Opportunity Analysis http://trinitywebworks.com/blog/marketing-strategy-opportunity-analysis.html