Content Marketing World 2013 - The World’s Greatest Thief: Building a Dynamic Content Strategy
Preview:
Citation preview
- 1. #cmworld The Worlds Greatest Thief: Building a Dynamic
Content Strategy Chris McWilliams Sportsbet.com.au
@Mac_Content
- 2. #cmworld
- 3. #cmworld
- 4. #cmworld
- 5. #cmworld Say Hello to Seamus
- 6. #cmworld Build A Dynamic Content Strategy
- 7. #cmworld The medium is the message. Marshall McLuhan, 1964
content of any medium is always another medium
- 8. #cmworld Your Brands Content Strategy Must Be Channel
Agnostic
- 9. #cmworld Get Clarity Start with Why Simon Sinek
- 10. #cmworld
- 11. #cmworld Content Marketing World *Patent pending, patent
pending, patent pending
- 12. #cmworld Marketing Director Content Social Media Manager
Head of Design & Production Content Manager Promotions /
Product Manager Strategy & Analytics Online Advertising Media
Manager (Trad) Head of Comms (PR) Brand Manager Tactics
- 13. #cmworld Credit: @krismausser
- 14. #cmworld Our Content Production Content Strategy Social
Media Manager Head of Design & Production Content Manager
Promotions / Product Manager Strategy & Analytics Online
Advertising Media Manager (Trad) Head of Comms (PR) Brand Manager
Team Needs Content Creation Review / Approve Promote Gather
Analytics Team Analysis
- 15. #cmworld Reverse Content Engineering Audit and analyse find
out what content was crap, effective and ineffective Plan What are
the resources? Where? When? What types of content? etc Execute
Creation and Distribution Where do the ideas come from? Who will
create it? Where will it live?
- 16. #cmworld
- 17. #cmworld Nobody has a monopoly on great ideas. Barni Evans
Marketing Director, Sportsbet.com.au
- 18. #cmworld
- 19. #cmworld Customers Audiences Media Keyword research
- 20. #cmworld
- 21. #cmworld
- 22. #cmworld
- 23. #cmworld
- 24. #cmworld
- 25. #cmworld
- 26. #cmworld This Became this
- 27. #cmworld Content Apps
- 28. #cmworld
- 29. #cmworld
- 30. #cmworld Were a long way from being great at Content
Marketing But were learning and getting better
- 31. #cmworld "Go n-eiri an bothar leat"