View
62
Download
0
Category
Preview:
Citation preview
SOCIAL INFLUENCER PROGRAM#CaribeRoyale
#TheVenetianRoomApril – June 2014
CAMPAIGN OVERVIEW
INFLUENCERS TRAVELLED TO THE CARIBE ROYALE FOR A FAMILY FUN WEEKEND, ROMANTIC RETREAT, OR GIRLS GETAWAY & SHOWCASED THEIR TRIPS ACROSS THEIR BLOGS AND SOCIAL MEDIA PLATFORMS!
DETAILSIncrease public awareness of the Caribe Royale & its premium accommodations in Orlando, FL10 Influencers20 Sponsored Blog Posts w/ Social Syndication$10,200 budget
BLOG CONTENT SHOWCASE | FAMILY FUN
THE REBEL CHICK
761 SOCIAL INTERACTIONS 85 BLOG COMMENTS200,801 AUDIENCE EXPOSURES TO SPONSORED CONTENT ON BLOG & SOCIAL PLATFORMS [FACEBOOK, TWITTER, INSTAGRAM, ETC.)
POST 1 | POST 2
BLOG CONTENT SHOWCASE | FAMILY FUN
A HELICOPTER MOM
279 SOCIAL INTERACTIONS 100 BLOG COMMENTS158,693 AUDIENCE EXPOSURES TO SPONSORED CONTENT ON BLOG & SOCIAL PLATFORMS [FACEBOOK, TWITTER, INSTAGRAM, ETC.)
POST 1 | POST 2
BLOG CONTENT SHOWCASE | FAMILY FUN
SHIBLEY SMILES
160 SOCIAL INTERACTIONS 20 BLOG COMMENTS1,204,293 AUDIENCE EXPOSURES TO SPONSORED CONTENT ON BLOG & SOCIAL PLATFORMS [FACEBOOK, TWITTER, INSTAGRAM, ETC.)
POST 1 | POST 2
BLOG CONTENT SHOWCASE | ROMANTIC RETREAT
STOWED STUFF
304 SOCIAL INTERACTIONS 47 BLOG COMMENTS148 INSTAGRAM ENGAGEMENTS (9 INSTAGRAM POSTS, 135 LIKES, 4 COMMENTS)
POST 1 | POST 2
BLOG CONTENT SHOWCASE | ROMANTIC RETREAT
DOUBLE DUTY MOMMY
710 SOCIAL INTERACTIONS 55 BLOG COMMENTS200,587AUDIENCE EXPOSURES TO SPONSORED CONTENT ON BLOG & SOCIAL PLATFORMS [FACEBOOK, TWITTER, INSTAGRAM, ETC.)
POST 1 | POST 2
BLOG CONTENT SHOWCASE | GIRL’S GETAWAY
TAKING TIME FOR MOMMY
512 SOCIAL INTERACTIONS 36 BLOG COMMENTS399,566 AUDIENCE EXPOSURES TO SPONSORED CONTENT ON BLOG & SOCIAL PLATFORMS [FACEBOOK, TWITTER, INSTAGRAM, ETC.)
POST 1 | POST 2
SOCIAL REACH
Total Social Reach 5,135,687
FACEBOOK REACH
429,603
TWITTER REACH
3,001,191
PINTEREST REACH
582,275
TOTAL BLOG READERSHIP
464,826
INSTAGRAMREACH
18,669
GOOGLE+REACH
18,669
The Caribe Royale influencer program generated an estimated 636,222 organic exposures across the influencers’ blog posts & social followings Facebook, Twitter, Instagram & Google+.
SOCIAL EXPOSURES: 636,222
SOCIAL ENGAGEMENTS: 3,096
SOCIAL STATISTICS
Based on all interactions taken across Blog Posts, Facebook, Twitter, Instagram, & Google+ (comments, tweets, re-tweets, FB posts, likes, pins, re-pins, etc) the campaign generated 3,096 social engagements.
SOCIAL ENGAGEMENTS
SOCIAL ENGAGEMENTS
READER COMMENTS
More than 365 comments were generated across the 20 Sponsored Blog posts showing vast positive sentiment toward the Caribe Royale & appreciation of the influencers’ blog-post reviews.
EARNED MEDIA
Earned Media* Value= $315,120.75
Values based on industry standards*Earned Media = Positive publicity that is gained through promotions that aren’t paid for directly.
Media Type Campaign Stats
Earned Media Value
Blog Comments/Replies 367 $734.00 Facebook Shares 44 $66.00 Facebook Comments 29 $36.25 Facebook Likes 209 $156.75 Facebook Likes from Posts 95 $71.25 Re-Tweets 220 $165.00 Twitter Favorites 41 $30.75 Twitter Likes from Post 217 $162.75 Twitter Replies/ Comments 15 $30.00 Pinterest Re-Pins 31 $31.00
Pinterest Likes 2 $1.50
Pinterest Pins from Posts 25 $18.75 Instagram Comments 61 $76.25 Instagram Likes 921 $690.75 Instagram Posts 49 $36.75
Google+ Comments 6 $7.50
Google+ Likes 86 $64.50 Google Likes from Post 124 $93.00 25% of Facebook Reach 107,401 $53,700.50 10% of Twitter Reach 300,119 $150,059.5020% of Pinterest Reach 116,455 $58,227.50 25% of Instagram Reach 4,667 $2,333.50 15% of Google+ Reach 95,868 $47,934.00 Additional Social Mentions with specific Burst hashtag 524 $393.00
Total $315,120.75
WORD CLOUD ANALYSIS
This Word Cloud depicts the words that were most associated with #TheCaribe and #TheVenetianRoom and generated positive sentiment throughout the campaign.
SOCIAL MEDIA MEASUREMENTS
Values based on industry standards*Earned Media = Positive publicity that is gained through promotions that aren’t paid for directly.
Metric Definition
Total Social Reach The entire Influencer audience who could be exposed to the social media campaign through reading the blog, Facebook, Twitter, Pinterest, Instagram, Google+, etc
Social Engagements All engagements between the Influencer’s social media community & their post about the brand
Social Exposures The number of times the Influencer’s audience has been exposed to the campaign across blog post & social media amplifications
Earned Media Positive publicity that is gained through promotions that aren’t paid for directly by the client ie: re-tweets, blog comments, Facebook likes, Instagram comments, etc
Reader Engagement Blog Comments, Re-Tweets, Facebook Shares/Comments/Likes, Pinterest Re-Pins, Pinterest Likes, Instagram Likes, Google+ Likes, Google+ Comments, etc
Word Cloud Analysis Top keywords associated with the campaign and the amount of times each was used
Recommended