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Digital Marketing Theatre - June 18th, 10:30-11:00 It’s hard to know that you’re promoting your small business in the right way when there are many different tools & techniques to choose from. Which ones are right for you, and how do you bring them together into a real marketing strategy, creating results?
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Halfmoon Yogag
B•B•Q
BIG TECHNOLOGY for small businesses
Build your marketing toolkit
© 2014
Small Business Evangelist, Constant Contact
2
Tamsin Fox-Davies
tfox-davies@constantcontact.com
constantcontact.com/TamsinsTips
@tamsinfd
Marketing has changed Setting good marketing goals and objectives 4 Pillars of Marketing Success How you can get started
4
Agenda
Marketing | Goals & objectives | 4 pillars | Next steps
Marketing You have an advantage You can be your authentic self
Facebook LinkedIn Instagram Twitter Pinterest Youtube
Marketing
Where are you today?
8
marketing
Marketing
At its core, marketing is about eliciting a physical and measureable
response
9
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
10
Marketing
Engagement is the new word of mouth
11
Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!” EXPERIENCE
12
Marketing
Small business marketing isn’t Color schemes
Catchy slogans Super Bowl ads “Pretty” emails
13
Marketing
Small business marketing is Getting
measureable results
Delivering on your promise
Nurturing relationships
Marketing | Goals & objectives | 4 pillars | Next steps
15
Goals & objectives
Marketing objectives new customers, donors Reach
repeat business, support Drive
leads and relationships Nurture members, advocates, volunteers Engage
donations, revenue Increase
16
Goals & objectives
Get more specific with goals
donations this month Drive
content to tradeshow leads Deliver
seats on a Sunday Fill
17
Goals & objectives
Is it a good objective? Three questions to ask
Will achieving this objective help my business grow?
1 2
Is this objective attainable?
3
How will I measure it, or my progress towards it?
Marketing | Goals & objectives | 4 pillars | Next steps
19
4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
20
4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Mobile
Search & SEO
Social
Listings
21
4 Pillars
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOUBonusOf fer !
Mobile
Search & SEO
Social
Listings
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOUBonusOf fer !
22
4 Pillars
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Getting found & discoverability
Engage & nurture
relationships Campaigns that
drive action Analytics &
making decisions
Mobile
Search & SEO
Social
Listings
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOUBonusOf fer !
23
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships Campaigns That
Drive Action Analytics &
Making Decisions
?
Mobile
Search & SEO
Social
Listings
24
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships Campaigns That
Drive Action Analytics &
Making Decisions
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOUBonusOf fer !
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing ?
Mobile
Search & SEO
Social
Listings
Marketing | Goals & objectives | 4 pillars | Next steps
26
Next steps
This is important
27
Next steps
You can do this!
28
Next steps
Start where you are And where your customers and relationships are.
SAVE!
Halfmoon Yogag
B•B•Q
Get started today…
www.constantcontact.com
60-day free trial
Want more help?
www.constantcontact.com/TamsinsTips
Get my tips & resources…
© 2014
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