Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

Linda Popky NorCal BMA March 25, 2015

Today’s Business Environment

It’s Crowded Out There

Marketing Today

How to Stand Out

Keep What Works  

Eight Timeless Marketing Principles

Get Grounded

Add in New Realities  

Shut Up and Listen  

Shut Up and Listen

Be Disruptive

Employees Amplify the Brand

Employees Amplify the Brand

Use Social Media Sensibly

Use Social Media Sensibly

X

Eliminate Static

Marketers in the Organization

Marketing

Marketers in the Organization  

ExecutiveTeam

Marketing

Marketers in the Organization  

SalesExecutiveTeam

Marketing

Marketers in the Organization  

CIOIT

SalesExecutiveTeam

Marketing

Marketers in the Organization  

CIOITProduct

Development

SalesExecutiveTeam

Marketing

Momentum Factors

How to Stand Above the Crowd?

•  Keep what works •  Get grounded •  Shut up and listen •  Be disruptive •  Have employees amplify the brand •  Use social media sensibly •  Eliminate static

Be the Center of Attention

Vary the Volume

Questions?

There’s No Sound Unless You Make It

What Will You Do in the Next Seven Days?

Be Heard

•  Book now available in hard copy, eBook, Audio versions

•  Amazon, Barnes & Noble, independent book stores

Special Offer •  Write a review of my new

book on Amazon between now and April 1st

•  Get a free copy of my classical music CD

•  Download a free chapter of the book, marketingabove.com/

Thank you!

linda@popky.com marketingabove.com

@popky @mktgabove #mktgabove