Beacon technology in 10 numbers!

Proximity Marketing:

Beacon technology in 10 numbers

Focus on strategy and ideas, iPresso does the rest.

By the end of 2014 in the USA alone there will be 30 000 active Beacons.

source : Business Insider Intelligence

By the end of 2018 the Beacon installed base will consist of 4,5 million active units.

source : Business Insider Intelligence

60 million Beacon units will be shipped by 2019.

source : ABI Research

Less than 3% of American retailers are equipped to identify customers entering

their stores...

source : 2014 CRM/Unified Commerce Benchmark Survey

…but 72% plan on being able to do so in five years.

source : 2014 CRM/Unified Commerce Benchmark Survey

Half of the top 100 retailers in the US are testing Beacons

this year.

source : Business Insider Intelligence

Over 40% of shoppers look for offers on their mobile device

while they're in the store.

source : Millennial Media and comScore

By 2017 about 50% of in-store transactions will be completed

through mobile devices. source: Motorola

Timely in-store messages sent to customers can lead to 20x increase in purchase intent.

source: inMarket

In 2016 85% of top 100 US Retail Locations

will be eqipped with Beacons.

source : Business Insider Intelligence

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