Upload
ipresso
View
715
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Is 2014 the year of the Beacons? Check the statistics!
Citation preview
Proximity Marketing:
Beacon technology in 10 numbers
Focus on strategy and ideas, iPresso does the rest.
By the end of 2014 in the USA alone there will be 30 000 active Beacons.
source : Business Insider Intelligence
By the end of 2018 the Beacon installed base will consist of 4,5 million active units.
source : Business Insider Intelligence
60 million Beacon units will be shipped by 2019.
source : ABI Research
Less than 3% of American retailers are equipped to identify customers entering
their stores...
source : 2014 CRM/Unified Commerce Benchmark Survey
…but 72% plan on being able to do so in five years.
source : 2014 CRM/Unified Commerce Benchmark Survey
Half of the top 100 retailers in the US are testing Beacons
this year.
source : Business Insider Intelligence
Over 40% of shoppers look for offers on their mobile device
while they're in the store.
source : Millennial Media and comScore
By 2017 about 50% of in-store transactions will be completed
through mobile devices. source: Motorola
Timely in-store messages sent to customers can lead to 20x increase in purchase intent.
source: inMarket
In 2016 85% of top 100 US Retail Locations
will be eqipped with Beacons.
source : Business Insider Intelligence
Want to know more? Visit us:
ipresso.pl blog.ipresso.pl