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CHOOSE THE RIGHT PLATFORM
• HAVE A CLEAR GOAL
• DON’T REGURGITATE THE SAME MATERIAL ACROSS PLATFORMS
• CONSIDER THE BEST MEDIUM FOR YOUR MESSAGE
- (TEXT, GIFS, PICTURES OR VIDEOS)
• TAILOR YOUR CONTENT TO YOUR TARGET AUDIENCE
Logos by: GraphicsFuel
USE SOCIAL MEDIA TO LISTEN
• USE SOCIAL MEDIA FOR SITUATIONAL ANALYSIS
• DISCOVER TRENDS, CUSTOMER NEEDS AND NEW IDEAS
• LEARN ABOUT THE COMPETITION
• GET FEEDBACK ABOUT YOUR BRAND, PRODUCTS OR SERVICES
• KNOW WHAT CUSTOMERS ARE SAYING ABOUT YOU
• SATISFY NEEDS OF CUSTOMERS COMPLAINING ABOUT YOUR COMPETITION
BE A FAN
• FOLLOW YOUR COMPETITION AND KNOW WHAT THEY ARE UP TO
• FOLLOW BRANDS YOU WANT TO PARTNER WITH IN THE FUTURE
• SUBSCRIBE TO THE BLOGS OF YOUR SUPPLIERS AND CUSTOMERS
• BE A FAN OF INDUSTRY INFLUENCERS AND BLOGGERS
BE RELEVANT
• SHOWCASE YOUR EXPERTISE IN YOUR FIELD
• USE CASE STUDIES TO HELP CUSTOMERS SOLVE THEIR OWN PROBLEMS
• WRITE WHITE PAPERS ABOUT INDUSTRY TRENDS FROM YOUR PERSPECTIVE
• ORGANIZE WEBINARS ON TIMELY TOPICS
TARGET THE RIGHT MARKET
• IDENTIFY CUSTOMERS IN THE DIFFERENT STAGES OF THE SALES CYCLE
• USE ALGORITHMS PROVIDED BY THE SITE TO SERVE TARGETED ADS
• USE ANALYTICS TO MAKE BETTER DECISIONS
• TEST DIFFERENT MESSAGING STYLES AND SEE WHAT STICKS
JANINA BERNARDODIGITAL MARKETING SPECIALIST
CA.LINKEDIN.COM/IN/JANINABERNARDO/TWITTER HANDLE - @JENCHANTED
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