CHOOSE THE RIGHT PLATFORM

• HAVE A CLEAR GOAL

• DON’T REGURGITATE THE SAME MATERIAL ACROSS PLATFORMS

• CONSIDER THE BEST MEDIUM FOR YOUR MESSAGE

- (TEXT, GIFS, PICTURES OR VIDEOS)

• TAILOR YOUR CONTENT TO YOUR TARGET AUDIENCE

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USE SOCIAL MEDIA TO LISTEN

• USE SOCIAL MEDIA FOR SITUATIONAL ANALYSIS

• DISCOVER TRENDS, CUSTOMER NEEDS AND NEW IDEAS

• LEARN ABOUT THE COMPETITION

• GET FEEDBACK ABOUT YOUR BRAND, PRODUCTS OR SERVICES

• KNOW WHAT CUSTOMERS ARE SAYING ABOUT YOU

• SATISFY NEEDS OF CUSTOMERS COMPLAINING ABOUT YOUR COMPETITION

BE A FAN

• FOLLOW YOUR COMPETITION AND KNOW WHAT THEY ARE UP TO

• FOLLOW BRANDS YOU WANT TO PARTNER WITH IN THE FUTURE

• SUBSCRIBE TO THE BLOGS OF YOUR SUPPLIERS AND CUSTOMERS

• BE A FAN OF INDUSTRY INFLUENCERS AND BLOGGERS

BE RELEVANT

• SHOWCASE YOUR EXPERTISE IN YOUR FIELD

• USE CASE STUDIES TO HELP CUSTOMERS SOLVE THEIR OWN PROBLEMS

• WRITE WHITE PAPERS ABOUT INDUSTRY TRENDS FROM YOUR PERSPECTIVE

• ORGANIZE WEBINARS ON TIMELY TOPICS

TARGET THE RIGHT MARKET

• IDENTIFY CUSTOMERS IN THE DIFFERENT STAGES OF THE SALES CYCLE

• USE ALGORITHMS PROVIDED BY THE SITE TO SERVE TARGETED ADS

• USE ANALYTICS TO MAKE BETTER DECISIONS

• TEST DIFFERENT MESSAGING STYLES AND SEE WHAT STICKS

JANINA BERNARDODIGITAL MARKETING SPECIALIST

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