B2B Social Media | Entrepreneurs Day Dublin

Why I Love Social Media And Why You Should Too

Presentation to Entrepreneurs DayDublin. #OutFromCrowd

11 June 2014

A Bit About Me

Digital Marketing since 1999Brightspark Consulting 2003Around since start of Social

B2B & B2C

Teens & Social Media

The following slides contain jargon, buzzwords, and military images.

Scary Ships

Photo Credit: The Official US Navy on Flickr

1. Persona Driven MarketingThe Who?

Who are you trying to reach? Name them.

What are their Interests? Painpoints? Whatmakes them tick? Where do they

hang out online?

2. Content MarketingThe What?

What do you need to tell them?

What have you got to say that will interest them? How to spin your message into something that will resonate?

Don't be afraid to have

2. Content Marketing

Don't be afraid to say it like it like it is…

2. Content Marketing

2. Content Marketing

Don't be afraid to use good old fashioned email

The How

3. Social Media

Photo Credit: Rosaura Ochoa on Flickr: https://www.flickr.com/photos/rosauraochoa/

Social Media Is A Mindset

3. Social Media

Content Plan – Your Secret Weapon

Image credit: rapgenius.com

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INFOGRAPHICBLOG MICROCONTENT

VIDEODEMO'S Presentation

VIDEOTESTIMONIALS

Interesting B2B Content

INFOGRAPHICBLOG MICROCONTENT

VIDEODEMO'S Presentation

VIDEOTESTIMONIALS

Local Authority Finances.com

Interesting B2B Content

INFOGRAPHICBLOG MICROCONTENT

VIDEODEMO'S Presentation

VIDEOTESTIMONIALS

Avego How To Video

Interesting B2B Content

INFOGRAPHICBLOG MICROCONTENT

VIDEODEMO'S Presentation

VIDEOTESTIMONIALS

Research & Distribution

Why Do Many Get It Wrong?It takes timeYou must be consistentKnow why you’re doing it…So you can measure resultsWhat are your goals?

o Brand Awarenesso Leads o Customerso Thought Leadership

Find Me (Do The Right Thing)http://brightspark-consulting.com/

@maryrose

ie.linkedin.com/in/maryroselyons/

plus.google.com/MaryroseLyons

http://www.slideshare.net/maryroselyons