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Why Tesco???
About
History
Jack Cohen Founder Tesco
Mission
Vision
Operations
Stratergies
Loyalties
Other Ventures
Competitors
Strengths Weakness
Opportunities Threats
Questions:
As Tesco expands overseas, can it succeed by using the same strategies it has used in the United Kingdom? Why or why not? What factors should it take into account while formulating strategies in global marketing?
What are the base in which Tesco connects with its customers to provide more value for them?
Thank You
DisclaimerThese slides were created by Naga Srimouli B
of Vasavi college of engineering, during a marketing internship by Prof.Sameer Mathur,
IIM Lucknow
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