Apsara Ice cream case study

Case study Presentation

• Not popular brand

• Low presence on internet

Marketing Challenges

• Creating Influencers for marketing

• Use of food ordering platforms to generate demand

• Reaching to geo specific target audience through social media

Marketing Strategy

How we worked on our strategy

• Invited food bloggers to different outlets and made sure that

brand manager is present in the outlet to explain them about

the brand

• Food bloggers talked about us and rated us on Zomato

Stand out in a market place

Invitation on Zomato

Highest rating on Zomato

• Creative advertisement based on the theme of festivals

• Advertisement based on three seasons in the year

• Advertising about new and upcoming flavors

Marketing through Facebook

Promoting New Flavors

Campaign based on Season

Campaigns around Festivals

Reviews by Food bloggers

Outdoor Promotion Creative

Video promotion

• We reached till 299803 people in 5 months

• 19174 users got engaged with us till now

Benefits enjoyed

About Us

Digital Marketing & Branding Services

Great Performance is achieved with Passionand Perseverance. And that’s what we believe,as we walk the talk!

A digital marketing agency who provides you with a uniquecombination of a customized strategy and flawless execution togrow your business.

•Our key objective is to-

– Build your brand

– Promote your brand

– Generate leads

– Grow your business

•Our ATTRACT-CONVERT-ENGAGE strategy works towardsattracting the right target audience, converting them into leads andengage with the users on a long term, through constantdeliverables in the online space.

Our Objective

We work BACKWARDS! First, we help you set goals, then we createthe plan to achieve those goals, and then work on the nitty-gritty’sto get them right.

Our result oriented approach is measurable, and monitored atevery stage, with long term ROI guaranteed.

Why PAARAMI

• Website Development

• Search engine optimisation

• Search Marketing

• Content Marketing

• Paid Promotion

• Email Marketing

• Content Creation

Our Services

• Online PR

• Brand Development

• Communication Planning

• Partner Development

• Marketing Collateral

• Digital Advertising

• Video marketing

Website Designs

Website URL

• http://www.avadhutsathe.com/

• http://www.dusaneinfotech.com/

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• http://stemlearning.in/

• http://www.golvenresorts.com/

• http://www.a3b.in/

• http://www.qwikentertainment.com/

Paarami Work: Content

List of some of the articles our team has created

• http://www.qwikentertainment.com/video-on-demand-industry-challenges-india/

• http://stemlearning.in/csr-in-education-in-india/

• http://stemlearning.in/science-models-effective-teaching-aids-india/

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• http://www.dusaneinfotech.com/blog/house-edge-casino-sports-betting-lottery/

• http://www.dusaneinfotech.com/blog/creating-sustaining-lottery-business-brand/

• http://www.paarami.com/facebook-company-page-low-cost-alternative-to-website/

• http://www.paarami.com/want-to-develop-an-online-marketplace-like-snapdeal/

Our Valuable Clients

We have served over 140 clients across India, US, UAE, UK & Singapore

Looking forward to discuss opportunities with your organization

marketing@paarami.com | sales@paarami.comOR reach us on 9820066022 | 9619502551 | 022-25626022