27
Case study Presentation

Apsara Ice cream case study

Embed Size (px)

Citation preview

Page 1: Apsara Ice cream case study

Case study Presentation

Page 2: Apsara Ice cream case study

• Not popular brand

• Low presence on internet

Marketing Challenges

Page 3: Apsara Ice cream case study

• Creating Influencers for marketing

• Use of food ordering platforms to generate demand

• Reaching to geo specific target audience through social media

Marketing Strategy

Page 4: Apsara Ice cream case study

How we worked on our strategy

Page 5: Apsara Ice cream case study

• Invited food bloggers to different outlets and made sure that

brand manager is present in the outlet to explain them about

the brand

• Food bloggers talked about us and rated us on Zomato

Stand out in a market place

Page 6: Apsara Ice cream case study

Invitation on Zomato

Page 7: Apsara Ice cream case study

Highest rating on Zomato

Page 8: Apsara Ice cream case study

• Creative advertisement based on the theme of festivals

• Advertisement based on three seasons in the year

• Advertising about new and upcoming flavors

Marketing through Facebook

Page 9: Apsara Ice cream case study

Promoting New Flavors

Page 10: Apsara Ice cream case study

Campaign based on Season

Page 11: Apsara Ice cream case study

Campaigns around Festivals

Page 12: Apsara Ice cream case study

Reviews by Food bloggers

Page 13: Apsara Ice cream case study

Outdoor Promotion Creative

Page 14: Apsara Ice cream case study

Video promotion

Page 15: Apsara Ice cream case study

• We reached till 299803 people in 5 months

• 19174 users got engaged with us till now

Benefits enjoyed

Page 16: Apsara Ice cream case study

About Us

Page 17: Apsara Ice cream case study

Digital Marketing & Branding Services

Page 18: Apsara Ice cream case study

Great Performance is achieved with Passionand Perseverance. And that’s what we believe,as we walk the talk!

A digital marketing agency who provides you with a uniquecombination of a customized strategy and flawless execution togrow your business.

Page 19: Apsara Ice cream case study

•Our key objective is to-

– Build your brand

– Promote your brand

– Generate leads

– Grow your business

•Our ATTRACT-CONVERT-ENGAGE strategy works towardsattracting the right target audience, converting them into leads andengage with the users on a long term, through constantdeliverables in the online space.

Our Objective

Page 20: Apsara Ice cream case study
Page 21: Apsara Ice cream case study

We work BACKWARDS! First, we help you set goals, then we createthe plan to achieve those goals, and then work on the nitty-gritty’sto get them right.

Our result oriented approach is measurable, and monitored atevery stage, with long term ROI guaranteed.

Why PAARAMI

Page 22: Apsara Ice cream case study

• Website Development

• Search engine optimisation

• Search Marketing

• Content Marketing

• Paid Promotion

• Email Marketing

• Content Creation

Our Services

• Online PR

• Brand Development

• Communication Planning

• Partner Development

• Marketing Collateral

• Digital Advertising

• Video marketing

Page 23: Apsara Ice cream case study

Website Designs

Page 24: Apsara Ice cream case study

Website URL

• http://www.avadhutsathe.com/

• http://www.dusaneinfotech.com/

• http://www.moviebeam.com/

• http://stemlearning.in/

• http://www.golvenresorts.com/

• http://www.a3b.in/

• http://www.qwikentertainment.com/

Page 25: Apsara Ice cream case study

Paarami Work: Content

List of some of the articles our team has created

• http://www.qwikentertainment.com/video-on-demand-industry-challenges-india/

• http://stemlearning.in/csr-in-education-in-india/

• http://stemlearning.in/science-models-effective-teaching-aids-india/

• http://www.qwikentertainment.com/types-of-video-on-demand-service-providers-in-india/

• http://www.a3b.in/glass-partition-office-interior-design/

• http://www.a3b.in/great-office-interior-design-ideas-indoor-plants/

• http://www.dusaneinfotech.com/blog/house-edge-casino-sports-betting-lottery/

• http://www.dusaneinfotech.com/blog/creating-sustaining-lottery-business-brand/

• http://www.paarami.com/facebook-company-page-low-cost-alternative-to-website/

• http://www.paarami.com/want-to-develop-an-online-marketplace-like-snapdeal/

Page 26: Apsara Ice cream case study

Our Valuable Clients

We have served over 140 clients across India, US, UAE, UK & Singapore

Page 27: Apsara Ice cream case study

Looking forward to discuss opportunities with your organization

[email protected] | [email protected] reach us on 9820066022 | 9619502551 | 022-25626022