AMA Houston Marketing – "Looking Glamorous on a Shoestring Budget"

AMA HOUSTON

LOOKING GLAMOROUS ON

A SHOESTRING BUDGET

GLAMOROUS?

GLAMOROUS?

GLAMOROUS.

GLAMOROUS.

GLAMORIZE THROUGH

PLANNING…

BRAINS BEFORE BEAUTY.

HAVE A GREAT STORY.

Before you do anything, take the time to develop who you are and your purpose.

BENEFIT: story connects with the heart (which can be stronger than the mind)

SIMON SINEK Author of Start With Why

WHY

HOW

WHAT

THE GOLDEN CIRCLE“If you want to achieve anything of real significance, you should accept the fact that not everyone will like you.”

HAVE A CLEAR DIRECTION AND SET EXPECTATIONS.

Establish clear purpose, expectations and directions at the beginning. Ambiguity can cause everyone to spin their wheels.

BENEFIT: a strategic plan is wise spending (and a guard against what not to do)

CHOOSE YOUR CHANNELS CAREFULLY.

Just because it is free or easy doesn’t mean that this makes sense for you to do. Do your homework before jumping on a bandwagon.

BENEFIT: targeting only the right channels for your audience is the smart thing to do

GREAT IDEAS DO NOT NEED BIG BUDGETS.

An idea has to stand on its own and not depend upon trend, gimmick or technique to make a point.

BENEFIT: less is more (powerful ideas can be executed on a minimum budget)

FOCUS ON CONTENT AND ENGAGEMENT.

Post and send shareable content that’s interesting to your audience.

Build relationships by responding to interactions.

BENEFIT: relevancy builds loyalty

INVEST IN THE CUSTOMER EXPERIENCE.

Your team’s performance can shape perceptions just as much as your materials.

BENEFIT: word-of-mouth

LISTEN.

Setup alerts and other listening tools to observe what’s being talked about to better incorporate into your own marketing. Incorporate data and metrics to help you make decisions.

BENEFIT: better decision-making, better marketing stories

READY. AIM...

10 QUICK-FIRE GLAMORIZING,

BUDGET-SAVING TIPS YOU CAN

PUT TO USE TOMORROW.

ADVERTISING (ON A BUDGET)

Remnant advertising space (at a reduced rate).

Ad grants and promotions (check out the Google Grant program).

EMAIL SEGMENTATION

Build your email lists in ways that allow you to do high-impact, segmented email marketing.

SEO

Because the more optimized your site, the less you have to pay for keywords. Save those AdWord dollars for short-term promotions.

TEXT AS IMAGE

Big, bold text can be styled for visual impact. And as a bonus there are no stock photo fees.

INFOGRAPHICS

These work well for donors, volunteers and social media. It’s the perfect way to turn content that could get buried or lost, into a shareable, engaging asset.

TRADE

Explore alternatives and make trades (eg: a hosted day for a company, comp tickets, etc.).

FIND GREAT PARTNERS

Co-branding and co-hosting are ways to stretch your marketing dollars.

RE-PURPOSING

Think about visuals and assets doing double-duty. Leverage content and re-purpose into different formats. (eg: articles/posts into social media, flyers into emails, etc.).

WORD-OF-MOUTH

Have your best customers work for you. A simple referral program rewards everyone.

Robin Toomsrtooms@savagebrands.comlinkedin.com/in/robintooms

TECHNOLOGY/TOOLS

Haiku DeckCanva

Robin Toomsrtooms@savagebrands.comlinkedin.com/in/robintooms