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Alcohol segmentation and target market
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Segmentation
Professor: Amr Kheir EldinBy Mohamed Osman
Target market: high class female 25 to 40
Segmentation: female – over 25- independent - self confident - showy.
Target: high income young male 20 to 25.
Segmentation: young male 20 to 25 who love tasty beer image and prestige oriented.
Target: High income male-female over 30.
Segmentation: premium male – female over 30 like to have fun, taste and refreshing.
Target: middle/upper class male-female 20 to 30.
Segmentation: male female 20 to 30 important to them to look good optimistic like to have fun.
Target: male over 25 medium class.
Segmentation: male over 25 ordinary less worried about how other see them.
Target: male and female over 20
Segmentation: male and female over 20 love to have fun and drink so much.
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