Segmentation

Professor: Amr Kheir EldinBy Mohamed Osman

Target market: high class female 25 to 40

Segmentation: female – over 25- independent - self confident - showy.

Target: high income young male 20 to 25.

Segmentation: young male 20 to 25 who love tasty beer image and prestige oriented.

Target: High income male-female over 30.

Segmentation: premium male – female over 30 like to have fun, taste and refreshing.

Target: middle/upper class male-female 20 to 30.

Segmentation: male female 20 to 30 important to them to look good optimistic like to have fun.

Target: male over 25 medium class.

Segmentation: male over 25 ordinary less worried about how other see them.

Target: male and female over 20

Segmentation: male and female over 20 love to have fun and drink so much.

THANKS