Advocacy Advantage San Francisco

Chris NewtonVP of Sales and Business Development, Influitive

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Has marketing hit a wall?!

#advocacyadv

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!79% leads never convert to sales

68% believe content

strategies are ineffective

64% don’t trust

company information

Marketers are missing their targets

#advocacyadv

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!

#advocacyadv

Your buyers have evolvedskeptical. wary. peer-driven.

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92% that trust recommendations from peers, not brands

Sources: Nielson#advocacyadv

Self-ish Marketing

• Company talking about itself• Pushing products• Handful of go-to references• Companies controlling the

brand• NOISE

Advocate Marketing

• Customers raving in public • Building lifetime relationships• Army of advocates • Brands built by customers• Cut through the noise

to

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Maybe it’s time for a new model

#advocacyadv

3,900%growth in referred pipeline

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Crowd source revenue

#advocacyadv

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225Authentic customer

reviews

Build new categories...

#advocacyadv

22points higher than the

average NPS score

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Differentiate on customer delight

#advocacyadv

the best spark a

movementpowered by a

groundswell of advocates

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It becomes a strategic imperative

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A central organizing principle

embedded in the fabric of the company

Human experience authentic, deeply

personalized, sense of community

Everywhere advocacy happenspersistent engagement of 100s to 1000s of advocates

#advocacyadv

Access Power

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Status Belonging

Driven by social triggers

#advocacyadv

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#advocacyadv

Where’s the customer in your marketing strategy?

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Spark the movement