7 Kick-Ass E-commerce Paid Marketing Tips - Shopify Meetup, Sofia, Bulgaria, Nov 2016

7 E-commercePaid Marketing Tips That Kick Ass

Delcho Stanimirov / Hop Online, Nov 2016

Tip #1Use Google Tag Manager

ForConversion/Event Tracking

Define Action on

Page

Create GTM

Trigger

GTM Tag Triggered

Upon Action

Tag Sends Data to

GA/FB/Etc.

Webpage Data AnalysisGoogle Tag Manager

Tip #2Build Audiences in Google

Analytics

Tip #3Implement User ID

in Google Analytics forimproved audience building

Connect multiple devices, sessions, and engagement data to the same visitors.

Build audiences from scratch and nurture them down the funnel

* Marketing fram

ework courtesy of Avinash Kaushik

Display Marketing

Search Marketing;

Display/Search Marketing

Tip #4Use Display Remarketing

in the Google Display Network

Examples:

★ Re-engage visitors with abandoned shopping carts

★ Showcase different product categories

★ Up-sell or cross-sell to existing customers

Tip #5Use Remarketing Lists

for Search AdsIn AdWords

RLSA Examples:

★ Optimized bids for existing keywords

★ Show a different ad to non-converters

★ Bid on more expensive keywords

Cost / Conv.

Conv. Rate

CTR

CPC

Audience Age

Tip #6Use Dynamic search ads

in AdWords

DSA + RLSA

Source: WordStream

DSA + RLSA

Source: WordStream

Tip #7Use Drafts and Experiments

in AdWords

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