5 Ways to Use Competitive Intelligence to Dominate Your Competition

5 WAYS TO USE COMPETITIVE

INTELLIGENCE TO DOMINATE YOUR

COMPETITIONPresented by

#PPCintel

Introducing the Speakers

• Director of Marketing at iSpionage• 7 years of digital marketing experience• Experience with:

o PPCo SEOo Conversion Rate Optimizationo Content Marketing

• Co-Founder and VP of PPC at White Shark Media• AdWords Expert• Author of “The Proven AdWords Strategy”

Why do you need competitive intelligence on your side?

SERPs = The PPC BattlegroundYou’re battling for:• Ad position• Click through

rate• Cost per click• Impression

share• Conversions

With competitive intelligence, you get to learn from the top advertisers in your industry.

Your competitors have spent millions of dollars on their ad campaigns. What’s it worth to you to get access to everything they’ve learned?

You need every advantage you can get in order to make more money with AdWords.

Let’s talk about some of the ways competitive intelligence gives you the advantage you need…

#1: Don’t start from scratch. Instead, use a competitive keyword research tool to find new, profitable keywords.

What happens when the Google keyword planner runs out of new terms?

1 2

Pro Tip: Sort competitor keyword lists

“iSpionage is my favorite way to shortcut the keyword research process.”-Adam Kreitman, Owner of Words That Click PPC agency

Takeaways

1. Download competitor keyword lists with competitor keyword research tools.

2. Take advantage of sorting features to find the keywords that represent the biggest opportunity for your business.

#2: Study your competitors’ landing pages to improve your conversion strategy.

Takeaways

1. Landing pages are extremely important for PPC campaign success.

2. Studying your competitors conversion strategy helps you benchmark your campaign and improve your conversion funnel.

#3: Save time monitoring competitors with automated alerts.

Competitor Keyword Alerts

Competitor Landing Page Alerts

Competitor Website Change Alerts

Takeaways1. It takes time to manually keep track of your competitors.2. If you’re keeping track of competitors manually, threats and

opportunities will fall through the cracks. 3. Competitive intelligence tools automate the process of

keeping up with your competitors so you can spend more time making smarter decisions that positively impact your bottom line and less time hitting refresh on competitor sites.

#4: Monitor competitor A/B tests to improve conversion rates.

Takeaways

1. Most A/B test ideas fail.2. Study competitors to see what works in order to get testing

ideas and to increase your win rate.

#5: Study the competition to write ad copy that stands out (and gets clicked).

Takeaways

1. It’s important to write ad copy that stands out and gets clicked because a high CTR results in a higher Quality Score, a lower CPC, and a better campaign ROI.

2. You can manually study SERPs or use iSpionage SERP screenshots to study ad copy changes over time.

“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”“Invincibility lies in the defence; the possibility of victory in the attack.”-Sun Tzu, from “The Art of War”

About iSpionageTime-Tested Technology• Founded in 2008• 7 years worth of PPC and SEO competitor data• Worked with thousands of PPC advertisers and agencies

The Most Accurate and In-Depth Competitor Intelligence for PPC Advertisers• The only competitive intelligence tool with landing page

surveillance and competitor website monitoring.• 92M+ keywords, 45M+ domains, and 100M+ ad copy variations• Google, Bing, and Yahoo coverage• Competitor landing page screenshots for 70 industries with

170k+ LP screenshots and counting (viewable at www.ispionage.com/landingpagegallery)

Special Offer for Webinar Attendees

Email joe@ispionage.com to take advantage of this exclusive offer.

Any questions?