5 Best Practices for Mobile Video Native Ads

“This  week  [Opera  Mediaworks]  beat  Facebook  to  the  punch…rolling  out  an  Instant-­‐Feed  HD  Video  product  at  SXSW”  Mediapost  March  7,  2014,  9:22AM  

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For the full Opera & comScore Mobile Native Video Study visit:

operamediaworks.com/nativevideostudy

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MOBILE  AD  NEWS

BEST  PRACTICE  #5  Sponsored  

MAKE  SOUND  SECONDARY

BEST  PRACTICE  #4  Sponsored  

OVERSIZED  TEXT

BEST  PRACTICE  #2  Sponsored  

QUICK  CUTS

BEST  PRACTICE  #1  Sponsored  

HOOK  USER  IN  FIRST  2-­‐3  SEC

BEST  PRACTICE  #3  Sponsored  

CLOSE  UPS

“Following  creaXve  best  pracXces  for  naXve  video  yields  even  greater  results  when  driving  consumer  conversion  and  acXon”  Sept.  10th,  2015,  8:27AM    

“Opera  Mediaworks  Launches  the  NaXve  Video  Fund...Designed  to  Facilitate  and  Inspire  Mobile-­‐First  Storytelling  With  Video  ”  Yahoo!  Finance  May  20,  2015,  8:32AM

Opera  Releases  the  5  Best  PracXces  for  Mobile  NaXve  Video  Sept.  10th,  2015,  8:34  AM