MI Mobile Advertising ENG - mediaimpact.de · 27 Mobile Advertising @ MI Native works! Native performance and style ads Dynamic image-text ads: Native ads are shown in Media Impact’s

MOBILE

ADVERTISING

Mobile Advertising @ MI2

AgendaGet off to a mobile start with Media Impact!

Why mobile?

MI Portfolio

Mobile programmatic

Mobile targeting

Mobile formats

Specials


Traffic shift to the mobile webSignificantly higher mobile usage also in MI’s portfolio

Source: IVW April 2018

585,37

95,19120,85

82,28 70,36

938,91

700,76

231,34

129,91103,68

In m

illi

on

PIs

WHY MOBILE?


RelevanceSmartphones are an integral part of life

Source: https://www.thinkwithgoogle.com/intl/de-de/insights/kundeneinblicke/the-extended-self-die-bedeutung-von-smartphones-fur-nutzer-und-konsumenten/

‘I carry it with me day and night.’

‘I fall asleep with it, it wakes me up.’

‘It’s got all my friends, my plans, my knowledge, my music.’

‘Whatever my question, I ask my phone.’

WHY MOBILE?


RelevanceSmartphones are indispensable in everyday life

54%primarily use apps1 on

their smartphones.

51%say they would rather do

without their TV than their

smartphone1.

50%of millennials spend three

hours a day on their

smartphones2.

80%of users always have their

mobile phones handy¹.

always have their

smartphone on them, even

at night2.

1) https://www.gujmedia.de/fileadmin/Media-Research/Mobile-Studien/mobile_studie_360_grad_2017.pdf / 2) https://www.internetworld.de/mobile/so-suechtig-millennial-generation-smartphones-1224260.html?seite=0

45%consider smartphone to be very

important to inform themselves

about a product before making

a purchase1.

> ¼ 35%

always have it with them when

shopping in order to inform

themselves about products1.

WHY MOBILE?


TouchpointsThe right targeting at all times

1) Source: https://www.wuv.de/marketing/ein_einfacher_content_marketing_test_koennen_sie_daumen_stoppen

Simple research

Fast information retrieval

Pastime

Share content

Preparing for purchase

Contact a service

Heavy users scroll 2 kilometres daily1

WHY MOBILE?


TouchpointsExample: Mobile commerce

1) https://www.bitkom.org/Presse/Anhaenge-an-PIs/2017/12-Dezember/Bitkom-Pressekonferenz-171206-E-Commerce-Weihnachten.pdf // 2) https://www.adzine.de/2017/11/zwei-drittel-aller-mobile-sales-werden-ueber-apps-erzielt/

18%of the completed sales were initiated on

a mobile device.2)

~ 2/3of mobile sales are made in app.2)

76%of 14-29 year olds use their

smartphone for online shopping.1)

55%of 30-49 year olds use their

smartphone for online shopping.1)

WHY MOBILE?


Why mobile at Media Impact?

A one-stop shop!

▪ Extensive mobile advertising know-how

▪ Custom campaign strategies for unique brand

communication

▪ Extensive support in developing advertising

material - from the idea to the final

implementation

▪ Media Impact offers suitable environments and

the right formats for every campaign goal.

Full service - from consulting to creative implementation!

WHY MOBILE?



Why mobile?

MI Portfolio

Mobile programmatic

Mobile targeting

Mobile formats

Specials


Mobile portfolioMI brand environment with 26 mobile sites and 11 apps

Source: AGOF daily digital facts, basis: 16+ years; December 2018; IVW December 2018

Media Impact offers you:

▪ a strong app portfolio for a targeted user

approach.

▪ an excellent reach by bundling relevant,

cutting-edge media offerings.

▪ creation of efficient marketing solutions for a

high-income and highly educated target group.

▪ many special integrations for campaign

strategies guaranteed to be innovative.

App

1.11 billion PIs/month

App

7.60 billion UU/month

MEW

1.11 billion PIs/month

MEW

29.99 million UU/month

PORTFOLIO

TOTAL

32.74 million UU/month


Strong brandsOn the mobile web and in app

PORTFOLIO


We have the widest reach!News, sports, financial, automotive

Unique users in millions, AGOF daily digital facts; basis: 16+ years, December 2018

PORTFOLIO

FINANCIAL

0,06

0,13

0,42

0,45Finanzen.net

boerse-online.de

Finanzen100

onvista

APP

0,05

0,02

2,50

3,00Sport1

Transfermarkt

11FREUNDE EMS

kicker

MEW

0,77

0,84

2,53

2,91Handelsblatt

WirtschaftsWoche

Business Insider

Finanzen100

MEW

0,18

0,31

1,60

3,56kicker

ran

Spox

Sport1

APP

0,01

0,01

0,06

2,84Auto Bild Aktuell

Auto motor und sport

Motor Klassik

Sport Auto

APP

SPORT

NEWS AUTOMOTIVE

13,03

13,47

13,66

17,64BILD

WELT.de

SPIEGEL ONLINE

FOCUS ONLINE

MEW



Why mobile?

MI Portfolio

Mobile programmatic

Mobile targeting

Mobile formats

Specials

Mobile Advertising @ MI14 Mobile Advertising @ MI14

Programmatic AdvertisingValue proposition

TECHNOLOGY

Connectivityto most platforms

Flexibility + agilityWide range of technologies

FORMATS

Display

Understitial: 320x480, 300x600

MRec: 300x250 (mobile, in app

native)

Content ad 2:1, 3:1, 4:1, 6:1

Video

Mobile PreRoll: max. 30s, 300x250

Mobile outstream: 300x250

PROGRAMMATIC



Why mobile?

MI Portfolio

Mobile programmatic

Mobile targeting

Mobile formats

Specials

Mobile Advertising @ MI

AdServer:

▪ Cities, time, etc.

AdSquare:

▪ Gender

▪ Age

▪ Other categories e.g. net

income, education, marital

status, etc. available on request

Targeting only possible via Wi-Fi

(IP address):

▪ MI Regio Targeting – MI Regio, MI

Regio Plus, MI City & Regions

▪ MI Luxus Targeting

▪ MI B2B Targeting

▪ MI Wetter Targeting

Targeting also via mobile network:

▪ MI Intent

▪ MI Data & Friends

▪ MI Bildung - Stepstone - MI Jobs &

Karriere, MI Entscheider

Targeting expertise

MEW InApp

The possibilities of the two worlds

TARGETING

17



Why mobile?

MI Portfolio

Mobile programmatic

Mobile targeting

Mobile formats

Specials


The classicsContent ads for maximum reach and optimal performance

Content Ad 6: 1 Content Ad 4: 1 Content Ad 2: 1

FORMATS


SizesLarge-scale embedding in content

Content Ad 1: 1Mobile medium rectangle

Ad

FORMATS

20

Mobile medium rectangle

Content Ad 1: 1

Floor ad

Floor ad


The specialsLarge-scale embedding in content

Interscroller ad

FORMATS

21

Interscroller ad

Mobile understitial

Mobile understitial


The interactive onesShow off your product diversity

Cube ad Slider ad Mosaic ad

AdAd

Ad

FORMATS

22

Cube ad

Slider ad

Mosaic ad


The interactive onesIncrease advertising recall by +260%*

FORMATS

*own survey 2016

Konfigurator ad

Chameleon ad

Memory ad

Configurator ad Chameleon ad Memory ad


The specialsThere are no limits to your creativity!

Panorama ad Reactive scrolling ad

FORMATS

24

Panorama ad

Reactive scrolling ad


The moving onesYour videos in all dimensions!

Video interscroller

Video

medium rectangle

FORMATS

25

Interscroller with video

Video medium rectangle

Vertical video

Vertical videoPreRoll



Why mobile?

MI Portfolio

Mobile programmatic

Mobile targeting

Mobile formats

Specials


Native works!Native performance and style ads

▪ Dynamic image-text ads: Native ads are shown in Media

Impact’s premium portfolio and adapt their layout to the

respective website.

▪ Optimal integration with content: These layouts ensure

that your message is embedded in the editorial

environment and stands out through special methods of

emphasis (e.g. coloured headlines).

▪ The right option for your campaign goal: Native ads can

be booked as performance variant (format: 4:1, RoP) and

on a CPM basis (format: medium rectangle, targeting

possible).

SPECIALS

GIGABOOST – 100 GB giveawayActivate now in the APP

GIGABOOST – 100 GB

giveaway

Activate now in the APP


Mobile CPC specialBenefit from MI Mobile’s relevant and wide reach!

▪ Post-click-optimised display of your campaigns in the

entire MI Mobile portfolio – MEW and app.

▪ Bundling of standard ads as Mobile AdBundle (Content

ad 6:1, 4:1 + Medium rectangle).

▪ Classic targeting such as operating system, time, etc.

possible.1

SPECIALS

1) Cannot be combined with MI data products.


Integrated into the content in an eye-catching way!Mobile Halfpage Ad

▪ The large surface offers maximum freedom

of design for your advertising message.

▪ No additional creation. On request, we can

use your stationary Halfpage Ad for your

mobile campaign.

▪ Largest mobile format - directly integrated

into the content.

Not bookable at Bild.de, Welt.de, TVDigital.de, Hoerzu.de and TVDirekt.de

SPECIALS


Benefit from our strong in app reach!App rotation

FACTS:

▪ 0.96 billion page impressions with 14.40

million unique users per month.*

▪ Always up to date!

▪ Longer dwell time, higher emotional

attachment and a more intense personal

experience!

▪ Classic targeting such as operating system,

time, etc. possible.**

▪ Homes or RoP? It’s your choice!

*) IVW March 2018; AGOF daily digital facts, basis: 10+ years (61.58 million); April 2018; retrieved on: 02.05.2018

**) Cannot be combined with MI data products.

Technical specifications of the advertising forms and dimensions can be found at http://www.mediaimpact.de/specs or http://www.mediaimpact.de/abmessungen

SPECIALS


SPORT1 DigitalExcellent reach across all channels

Source: AGOF daily digital facts; basis: digital WNK 10+ years, March 2018; average day March 2018; retrieved on 04.04.2018 // IVW February 2018

SPORT1.de mobile (MEW)

UUs: 3.94 mil.

Visits: 17.28 mil.

SPORT1.de phone app (iOS & Android)

UUs: 2.15 mil.

Visits: 42.56 mil.

SPORT1.de tablet app (iOS)

UUs: - - -

Visits: 2.75 mil.

SPORT1 video app

UUs: 0.10 mil.

Visits: 0.18 mil.

SPORT1 eSports app

UUs: Relaunch

Visits: TBA!

SPORT1 darts app

UUs: - - -

Visits: 0.09 mil.

SPECIALS


SPORT1Target group and social demographics

Source: 1AGOF daily digital facts; basis: digital WNK 14+ years, March; retrieved on 04.04.2018, 2Abitur (Higher secondary education certificate) or Fachabitur (Higher vocational education certificate) OR Fach-/Hochschulabschluss (university/technical college entrance qualification)

SPORT1 desktop, MEW & phone app

Men:1 79%

Aged 20 - 49 years:1 60%

Net household income min. €2,000:1 72%

High level of education:1/2 40%

SPECIALS

Documents

MI Mobile Advertising ENG - mediaimpact.de · 27 Mobile Advertising @ MI Native works! Native performance and style ads Dynamic image-text ads: Native ads are shown in Media Impact’s