4 C’s of content Marketing

October, 2016

http://www.camasmedia.com/

By Camas Media

WHAT ISCONTENT MARKETING

• Content Marketing, the strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience in order to drive profitable customer action.

• It is the most coined word today, whose foundation lies on the 4 C’s, that include, Create, Captivate, Community and Convert.

• Harnessing these, can turn the dices in your favour for sure.

CREATE CAPTIVATE COMMUNITY CONVERT

1 2 3 4

CREATE1

Creating high quality content, on a consistent basis, is the foundation

principle of content Marketing.

CAPTIVATE2

Build trust by providing your audience with an original and

engaging content.

COMMUNITY3

Building and maintaining a community a community of true fans

acquiring by generic and organic methods, will help boost your

content performance.

CONVERT4

Developing & Executing a plan to convert your audience in paying

customers in the most important part of the game.

There are dozens of factors that can determine the effectiveness of content marketing.

You have read four strategy that is a ‘Must’.

In one sentence

Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on

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