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October, 2016
http://www.camasmedia.com/
By Camas Media
WHAT ISCONTENT MARKETING
• Content Marketing, the strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience in order to drive profitable customer action.
• It is the most coined word today, whose foundation lies on the 4 C’s, that include, Create, Captivate, Community and Convert.
• Harnessing these, can turn the dices in your favour for sure.
CREATE CAPTIVATE COMMUNITY CONVERT
1 2 3 4
CREATE1
Creating high quality content, on a consistent basis, is the foundation
principle of content Marketing.
CAPTIVATE2
Build trust by providing your audience with an original and
engaging content.
COMMUNITY3
Building and maintaining a community a community of true fans
acquiring by generic and organic methods, will help boost your
content performance.
CONVERT4
Developing & Executing a plan to convert your audience in paying
customers in the most important part of the game.
There are dozens of factors that can determine the effectiveness of content marketing.
You have read four strategy that is a ‘Must’.
In one sentence
Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on
Camas Website
