25 Ways to Win Big with Search and Social Marketing in Your Organization

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Presented by:

Eli Schwartz

Online Marketing Manager,

SurveyMonkey

25+ WAYS TO WIN BIG WITHSEARCH & SOCIAL

#smx #21D

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TAKE ADVANTAGE

• Understand the technical difficulty of a project

• Getting a project scheduled is always a win!

• Obtain buy-in by sharing the ownership with a tech stakeholder

Bureaucracy

Add world holidays to a shared calendar

Include delays in your timeline

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• New content URL never before seen by Google• Shared via Google Plus• Googlebot arrived in just 6 seconds• Proof that Google Plus has non-social benefits

• Same test as previous September• Shared via Google Plus• Googlebot arrived in 12 hours• Proof that Google Plus has non social benefits, but Google….?

• SurveyMonkey blog is a subfolder• Inserted links into 404 page to test:

• Nofollows, anchor text, 404 page crawlability and crawl frequency• Developed data that influenced product, engineering, and content projects

• Used Adwords to test CTR on meta description snippets

• Allowed Google to optimize test ad copy vscontrol to develop optimum organic snippets

• Library of survey template questions called “QuestionBank” currently has no search volume

• Used SEO/PPC data to come up with search volumes on related queries to develop new naming possibilities

VS

• Promoted the use of YouTube vs Vimeo in engagement emails to overcome the “chicken and egg” problem on YouTube• Win for Social & CRM

• Quickly able to measure impact on landing pages by sending CRM traffic

Mobile App launched in Feb 2014• Keyword research• Blog posts• PR• Paid marketing• SEO

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Alternatives: SEMrush

Screaming Frog

http://bit.ly/scfrog

Optimum settings

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Word has never been used; yet, still ranks

Design

Recipe

Book

Brand