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Smx West 2014 Session #Smx #21D - Big Company/Big Brand Success Case Studiespresentation 25 Ways To Win Big With Search And Social Marketing In Your Organization By Eli Schwartz @5Le Of Survey Monkey
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Presented by:
Eli Schwartz
Online Marketing Manager,
SurveyMonkey
25+ WAYS TO WIN BIG WITHSEARCH & SOCIAL
#smx #21D
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TAKE ADVANTAGE
• Understand the technical difficulty of a project
• Getting a project scheduled is always a win!
• Obtain buy-in by sharing the ownership with a tech stakeholder
Bureaucracy
Add world holidays to a shared calendar
Include delays in your timeline
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• New content URL never before seen by Google• Shared via Google Plus• Googlebot arrived in just 6 seconds• Proof that Google Plus has non-social benefits
• Same test as previous September• Shared via Google Plus• Googlebot arrived in 12 hours• Proof that Google Plus has non social benefits, but Google….?
• SurveyMonkey blog is a subfolder• Inserted links into 404 page to test:
• Nofollows, anchor text, 404 page crawlability and crawl frequency• Developed data that influenced product, engineering, and content projects
• Used Adwords to test CTR on meta description snippets
• Allowed Google to optimize test ad copy vscontrol to develop optimum organic snippets
• Library of survey template questions called “QuestionBank” currently has no search volume
• Used SEO/PPC data to come up with search volumes on related queries to develop new naming possibilities
VS
• Promoted the use of YouTube vs Vimeo in engagement emails to overcome the “chicken and egg” problem on YouTube• Win for Social & CRM
• Quickly able to measure impact on landing pages by sending CRM traffic
Mobile App launched in Feb 2014• Keyword research• Blog posts• PR• Paid marketing• SEO
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Alternatives: SEMrush
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Word has never been used; yet, still ranks
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