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24 Emails 24 Different Email Types(that deepens relationships, drive
engagement and profits)
1
PolarityEmail
Name and point out things that you hate
Create deeper bonding with readers
Especially the ones that resonate with your hatred
Name out enemies and why
you hate them
Give enemies names and
archetypes and descriptions why
they suck
Ask readers to rally around you. Describe
& enumerate the good qualities that
you stand for.
2
Favorite thingsEmail
help your readers get to know you more
Develop a deeper bonding with you
Via sharing your favorite things.
One of my favorite things
Story behind that
Relate to offer
CTA
3
Our standEmail
describe/ tell a story how you are not easy to compromise.
Stand for something great.
Will not be easily swayed.
Got this unsubscribe, complaint, rude comment
My response
What I am, stand for and what I am not
CTA
4
Authority meeting story
Piggyback
people you associate with
Meet with this authority figure
Value from that meeting – Something we did together, lesson learned from him, special offer
5
Own vocabulary
naming problems, techniques, strategies in your own way that’s aligned with your branding.
Creates an inner language culture among your followers.
Prioritizing problem – Time Vampires, Dragged About Joe
Social Skills Strategy – The Peanut Butter and Jam Pattern
Diet Plan – Atkinson’s Diet, Spartan Supper
6
Promise
This is more of a meta- email template that you should use for almost all of your email to maximize the effect of the Open Loop trigger.
Template:
PromiseFulfill promiseTease
Example:
Today, I’m going to share to you the strategy that I use every time I deal with change. Whether it be planned or unexpected.
Ballers Vs Change Strategy:
Blah blah
Next up in the hood:
How to deal with difficult people around you? Let’s get that mofo fixed for good.
6
Promise
This is more of a meta- email template that you should use for almost all of your email to maximize the effect of the Open Loop trigger.
Template:
PromiseFulfill promiseTease
Example:
Today, I’m going to share to you the strategy that I use every time I deal with change. Whether it be planned or unexpected.
Ballers Vs Change Strategy:
Blah blah
Next up in the hood:
How to deal with difficult people around you? Let’s get that mofo fixed for good.
7
Instructions
Get you’re free stuff here
Confirm here
If you don’t plan to do the exercises I’ve outlined here. Get out of here! Unsubscribe here:
To get inside the exclusive webinar that I’ll be holding this Friday:Answer the questionnaire here: link
Then I’ll let you know by Tuesday if you are one of the 5 ballers to be allowed in.
8
Expectations
What’s this is all about
I must warn you though
What’s about to happen next/ in the following days and weeks
9
Story with a lesson
Template:
Pain storyLesson learned tease to offerOffer
Example:
True Story:I was once about to close this one big real estate deal but at the last meeting…Just when it was all about to get down..I bombed it!Damn! I don’t even know what I said was wrong. Not until when my senior took me to the side and punched me hard on the side.Lesson Learned:Blah blahSave yourself!Don’t make the same mistake. Get the Conversations Conduit Course here right now:Link
10
Testimonial then
Offer
Template:
Introduce the testimonialShow itAppreciate itIf you want to be like the testimonial giveOffer
11
Urgency
Template:
UrgencyCTABenefitsCTA
Example:
The Mindset Mantra sale is closing in 5 hours. Get it here:LinkHere are some success stories from past students of the Mindset Mantra:123– JayMindset MasterP.S. Sale closing in 5 hours get your Mindset Mantra now!Link
12
Radio talk style
Template:
Someone said somethingMy responseDetailsCTA
Example:
Reader Bruce wrote to me yesterday:“Dale, I really like what you showed so far about the Trust Factors course. But I still don’t know if this course is right for my current situation.– Bruce”My response:Bruce,I do understand what you are going through right now. I get that you need more information about the Trust Factors course to push through.To help guide your decision I’ve compiled some success stories from past students of the Trust factors here:Link
Here is one of the stories of my former student who is now C-Level manager in the company his working for, Ron.“At first I was afraidI was petrifiedBlah blah”If you still have anymore questions that are not answered by the case studies of the past students of Trust Factors which you can see here:LinkThen you can call me here 123 and email me here email@gmail.com
13
Confession
Template:
ConfessionBack StoryRealizationCTA
Example:
Back when I was young, I used to be a very nerdy skinny kid.Beat up by bullies. Super low-esteem. Made fun by girls. Big eye glasses. Acne. Although I was very good in my studies.I had very good grades at school. My parents where proud that I get academic awards and all. But it all felt useless.Like there’s something more than studies, academics and school.
That’s when I discovered the public speaking organization in our university. That organization changed my life. It helped me learn how to socially engage people. How to dress confidently. How to take care of my appearance. It boosted my morale.And I bet it will do the same for you. Click here to know more about the University Public Speaking org:Link
14
Good news Bad news
Template:
AnnouncementGood news thenBad news or vice versaCTA
Example:
Hello,Special Offer just for you, John. The Next Level Negotiation Training Course for just $20.Get it here now: linkAs I’ve said on past emails this course covers:123There’s a catch though, I’m only opening this special price only until tomorrow. After that it will back to the $1,234 price.Again you can get the Next Level Negotiation Training Course for just $20 here: link
15
It’s easy to get
Template:
Want x?It’s easyDemonstration/Proof/TestimonialCTA
Example:
Hello John,Want to know get the Trust Triggers course but don’t have the money right now?Then this is right up your alley! I’m opening up a payment plan just for you John. Of just $123 a month for the next 12 months. Here’s what a past student of the Trust Triggers course have to say about this offer:“I was a struggling salesman. I’ve been reading a lot about the Trust Triggers course and I was so sure that it will help me. Help me gain trust of my leads. And really help them fulfill their dreams.
So the $1,232 price was a bit hefty for me at that time. When Marley offered me the payment plan I took it up. And within 2 months I’ve begun to see results. My pipeline was full. Prospects were coming to me.Blah blah– EmmanuelCar Salesman”John, you can avail of this special payment plan offer here: link
16
If Then
Template:
IfThen
Example:
If you are looking to break your bad habits and start building you’re good habits then the FREE Harnessing Habits webinar is something for you.This FREE webinar will cover:123
17
Price Anchor
Template:
PriceWhy it’s more than that
Example:
Why it’s more than that ideas:
– Compare to priceless things – time, life of loved ones, feelings of security, achievement and other things– Show authority of offer giver – awards, press release– Social Proof – testimonials, case studies, what other authorities have to say– Normally priced high but am offering limited time discount
18
Follow-up
Template:
ReminderRemaining timeHow others benefitted(How others appreciated the followup)
Reminder ideas:
5 hours leftDon’t want you to miss out on this offerI really know that you will benefit from this offer
How others benefitted ideas:
TestimonialsCase StudiesStoriesRecommendation by authority figureLink to page full of case studies
19
Objection handle
Some of the common objections and how to address them:
Time – make this fast, direct to the point, don’t want to waste you time
Money – payment plan, how it will make you so much more, as investment, case study with results
Self-belief – case studies of people like them, people having hesitation but ultimately benefitting, guarantee, judge for themselves
Don’t believe you – testimonials, case studies, authority triggers, press release, what other authority figures have to say, rooting for them, repel villains, won’t compromise story
Don’t need it – take away strategy this is not for you, testimonials, case studies, guarantee
20
Update
Template:
What’s happeningLearn for more
Example:
Hey Jay,The Organizing Orcs have been crazy busy in the dungeon with so much stuff. Orc sorry for not reporting to human for the past weeks.So here’s what the Orc are up to:123Go here to join the action and keep updated real orc time!Link
21
Question answered
Template:
QuestionAnswer
Example:
Reader Haley asked:
What’s the difference between the Rising Decluttered and the Strong Organizer (competitor’s products)?
Answer:
Blah blah
22
Problem Aggravate Offer
Template:
Story with problem – own, testimonial, metaphor
Aggravate – other aspects affected by it, how it got worse, can get worseOffer
23
Teaser Inside Offer
Show one of the things inside offer – first chapter and table of contents of a book, course, training
To get more, next level – get advanced offer here
24
Hard Sell
Template:
Urgency, scarcity, rarity – last 5 hours, last 3 slots left
Objection-handling – different painpoint addressing bullets (hit more different painpoints)
CTA
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