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The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to give snaphshots on the mobile markets of India, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Hong Kong, and China.
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Phuc.Truong@mobext.com
Asian Mobile Landscape
Compiled by Mobext
The world’s largest mobile agency network
Canada
USA
Latam
Mexico Brazil Chile
Argentina Colombia
EMEA UK
France Spain
Portugal Poland
Asia Pacific India
Philippines Singapore Malaysia
Indonesia China
Vietnam Hong Kong
Sydney
The world’s largest mobile agency network
Full-Service, Pure-Play Mobile Marketing Agency Model
ASIAN MOBILE LANDSCAPE
APAC has the most mobile subscribers globally
2011 2012 2013 2014 2015 2016
Source: eMarketer Global Media Intelligence Report, Sept 2013
• 2.56bn mobile users in 2014• APAC will have 4x as many smartphone users as the next largest region by that measure, Western Europe
2017
Mobile Adspend will increase to $5.4 billion in 2014
• 26.2% of all mobile internet ad spending in the world, making it 2nd only to North America by this metric.
• Includes spend on mobile ads & search, and not mobile messaging
OS Share in Asia-Pacific
Mobile Data Usage
Source: Ericsson Mobility Report, Q3 2013
Asia shows highest mobile data usage due to the number of subscriptions
Growth of apps: Asia shows highest app user base and app revenue growth in the world
Source: Distimo, December 2013http://www.distimo.com/publications
Smartphone vs Feature Phone penetration
• Developed APAC nations have higher smartphone penetration than Western markets
• Emerging markets’ smartphone share increases every year
Source: Vserv.mobi and the Mobile Marketing Association 2013; n=3000
Demographics of APAC mobile web users
Top Content Downloaded
Source: Vserv.mobi and the Mobile Marketing Association 2013 ; n=3000
Users prefer mobile ads that let them…
Source: Vserv.mobi and the Mobile Marketing Association 2013 n=3000
COUNTRY SNAPSHOTS
Source: Yahoo 2013
INDIA: Top Mobile Activities
INDIA: impact of mobile
Source: Inmobi 2013
INDONESIA: Mobile activities
Source: Inmobi 2013
INDONESIA: Impact of mobile
Source: Inmobi 2013
MALAYSIA: Mobile activities
Source: Inmobi 2013
MALAYSIA: Impact of mobile
Source: Inmobi 2013
PHILIPPINES: Mobile activities
Source: Vserv.mobi and the Mobile Marketing Association
2013
PHILIPPINES: Mobile activities
Source: TNS 2013
VIETNAM: Mobile activities
Source: Vserv.mobi and the Mobile Marketing Association
2013
VIETNAM: Consumer profile
Source: Vserv.mobi and the Mobile Marketing Association
2013
HONG KONG: Mobile Activities
Source: Google Ipsos Media CT 2013
CHINA: Top Mobile Activities
Source: Yahoo 2013
Source: Flurry 2013
CHINA: Mobile app usage
Source: iResearch 2013, Credit Suisse 2013
CHINA: Mcommerce spend & share of eCommerce on the rise
CHINA: Social = mobile
Source: We Are Social, 2013
SINGAPORE: Mobile activities
Source: Vserv.mobi and the Mobile Marketing Association
2013
SINGAPORE: Consumer profile
Source: Vserv.mobi and the Mobile Marketing Association
2013
SINGAPORE: Highest smartphone penetration
Source: Nielsen 2013
SINGAPORE: mCommerce
Source: Havas Worldwide 2013
SINGAPORE: High multi-device ownership
Source: Nielsen 2013
For more insights on the APAC mobile market visit www.mobext.ph or email at info@mobext.ph
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