131126 introduction to twitter - ecorys

Introduction to Twitter

#wellbeingsocialmedia

Twitter homepage

Conversations

Bleep

Ads & Analytics

Google Analytics

Apps - Hootsuite

So you understand

BASICS…the

nowWhat?

Content planningThe 6 pillars of social media strategy

#wellbeingsocialmedia

6 pillars of social media strategy

• Designed to give a constant stream of content • Prevents the peaks and troughs of campaign-based

social media• Leverages your existing channels, assets, activities and

resources• Develops a 12 month reservoir of content• Creates daily, weekly, monthly and campaign-level

strategy• Broken down into Conversations, Content,

6 pillars of social media strategy

PR Customer service

Loyalty building

Thought leadership

Collaboration

Networking

For each pillar we develop a plan around “the 4 C’s”

1. Content

• What content / resources do we have?• How can we get underneath the

issues of our service users and donors?• What different content types

could we deploy?

2. Communities

• Who are we sharing with?• Where do they hang out?• NB Social media is about sharing

and interacting, not interrupting

3. Conversation

• What will we say?• What’s the tone of voice?• What conversations are already happening?

4. Coverage

• How will we measure it?• What are the KPIs?• What channels could we use?

Now

we’ve got

a plan!

The result

• Content and conversation dictate the social media strategy

• Not technology / platforms

Find out moreOr book a free social media audit

bigcatgroup.comworkingtogether@bcguk.com

#wellbeingsocialmedia