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10 Steps to Running an
Brought to you by
ConsumerEpic Promotion
The buyer’s journey is affected by both physical and digital promotional marketing techniques and requires an understanding of:
The shifting needs of an audience
The impulses of individuals
STEP 1
Define your Demographicin Detail
Tailor your promotions around your audience, including their age, gender, lifestyle and location
And ask these three essential questions…
WHOdo youwant to
Engage?
WHATkind of prize do they
Enjoy?WHERE will you
Connect?
STEP 2
Align your Promotion to your Brand
& are a far-fetched attempt to lure [people in]
“ I find most promotions
”
do not align withbrands
Promorati’s 2016 Shopper Survey
Inconsistencies can: Damage your reputation
Cause a lapse in engagement
Make you forgettable
Blur the values of your brand
STEP 3
Ensure Real Value & Clear Communication
Grab the consumer’s attention!
Avoid Ambiguity
Offer a Memorable Prize
Keep it Simple
STEP 4
Be Transparent
Modern consumers are
cynical & savvy with promotions
Be honest & upfront
STEP 5
Up the Odds of Winning
Strike up a balance
attractive,premium
prizes
obtainable, lower value
prizes
STEP 6
Don’t be Lazy
Give consumers something to talk about...
Be creative
Mix it up with
money can’t buy offers
gamification
user generated content
STEP 7
Influence Shoppers at Different Touch Points
Engage at every stage
Touch Pointsusing different
to answer...
DecisionAwareness Consideration
WHAT are you trying to
Achieve?HOW are you
going to
Achieve it?
WHY should consumers buy from
You?
STEP 8
Encourage People to Share
as well as exciting!
“ [Promotions] can be
”fun interesting &
money-saving,
Promorati’s 2016 Shopper Survey
Word of mouth generatestrust and credibility
STEP 9
Aim to Build Long Term Loyalty
Build long lasting relationships
STEP 10
Be Responsible with Consumer Data
S P L LE
10 essential actions...
Make it worthwhile & download our
FREE guide on What Shoppers Think in 2016?
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