10 Mobile Monetization Mistakes App Developers Need to Avoid

Richard O’Connell Global Marketing Director

Common Mobile Ad Monetization

Mistakes to Avoid

by  

1 Not committing seriously to marketing

“How did you decide which ad network to use?”

We asked 1022 developers

Too many redirects mean

Revenue will drop

20% of small indie app developers took a

chance with their app marketing!

2 Lack of creativity

Get creative…

Find the right ad format for you

3 Fear of interstitials

Get thinking… 53% of AppFlood

revenue comes from interstitials

Interstital Custom Banner Panel List Notification S2S

Revenue distribution by ad format AppFlood June – August 2013

Interstitials dominating

Get thinking…

…will I lose all my users?

But…

Get thinking…

NO

4 No variety and choice for users

Like a kid in candy shop

Let the user pick their own treat

Offer a variety of free games

App lists – a familiar format for users

5 Too many redirects

Too many redirects mean

revenue will drop

eCPM ($) for a popular fantasy title

Like a kid in candy shop

1 Starbucks Coffee = 30 RMB

Where everything is free

1KG of coffee will make a farmer less than 5 RMB

6 Confusing eCPM’s real value

Too many redirects mean

Revenue will drop eCPM is not always the best measure of success

7 Failing to analyze data

Mine your data

8 Failing to block poor performing advertisers

Switch off poorly performing advertisers

9 No Negotiations

Switch off poorly performing advertisers

10 Never seeking help

Ask us

We don’t bite

appflood.com/app-monetization-guides-tips-and-strategies

appflood.com/blog

I Thanks!

richard.oconnell@papayamobile.com