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Richard O’Connell Global Marketing Director Common Mobile Ad Monetization Mistakes to Avoid by

10 Mobile Monetization Mistakes App Developers Need to Avoid

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Richard O'Connell breaks down 10 common app monetization mistakes encountered by PapayaMobile's AppFlood team when helping app developers to monetize their apps

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Page 1: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Richard O’Connell Global Marketing Director

Common Mobile Ad Monetization

Mistakes to Avoid

by  

Page 2: 10 Mobile Monetization Mistakes App Developers Need to Avoid

1 Not committing seriously to marketing

Page 3: 10 Mobile Monetization Mistakes App Developers Need to Avoid

“How did you decide which ad network to use?”

We asked 1022 developers

Page 4: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Too many redirects mean

Revenue will drop

Page 5: 10 Mobile Monetization Mistakes App Developers Need to Avoid

20% of small indie app developers took a

chance with their app marketing!

Page 6: 10 Mobile Monetization Mistakes App Developers Need to Avoid

2 Lack of creativity

Page 7: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Get creative…

Page 8: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Find the right ad format for you

Page 9: 10 Mobile Monetization Mistakes App Developers Need to Avoid

3 Fear of interstitials

Page 10: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Get thinking… 53% of AppFlood

revenue comes from interstitials

Page 11: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Interstital Custom Banner Panel List Notification S2S

Revenue distribution by ad format AppFlood June – August 2013

Interstitials dominating

Page 12: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Get thinking…

…will I lose all my users?

But…

Page 13: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Get thinking…

NO

Page 14: 10 Mobile Monetization Mistakes App Developers Need to Avoid

4 No variety and choice for users

Page 15: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Like a kid in candy shop

Page 16: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Let the user pick their own treat

Page 17: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Offer a variety of free games

App lists – a familiar format for users

Page 18: 10 Mobile Monetization Mistakes App Developers Need to Avoid

5 Too many redirects

Page 19: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Too many redirects mean

revenue will drop

Page 20: 10 Mobile Monetization Mistakes App Developers Need to Avoid

eCPM ($) for a popular fantasy title

Page 21: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Like a kid in candy shop

1 Starbucks Coffee = 30 RMB

Page 22: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Where everything is free

1KG of coffee will make a farmer less than 5 RMB

Page 23: 10 Mobile Monetization Mistakes App Developers Need to Avoid

6 Confusing eCPM’s real value

Page 24: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Too many redirects mean

Revenue will drop eCPM is not always the best measure of success

Page 25: 10 Mobile Monetization Mistakes App Developers Need to Avoid

7 Failing to analyze data

Page 26: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Mine your data

Page 27: 10 Mobile Monetization Mistakes App Developers Need to Avoid

8 Failing to block poor performing advertisers

Page 28: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Switch off poorly performing advertisers

Page 29: 10 Mobile Monetization Mistakes App Developers Need to Avoid

9 No Negotiations

Page 30: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Switch off poorly performing advertisers

Page 31: 10 Mobile Monetization Mistakes App Developers Need to Avoid
Page 32: 10 Mobile Monetization Mistakes App Developers Need to Avoid

10 Never seeking help

Page 33: 10 Mobile Monetization Mistakes App Developers Need to Avoid

Ask us

Page 34: 10 Mobile Monetization Mistakes App Developers Need to Avoid

We don’t bite

Page 35: 10 Mobile Monetization Mistakes App Developers Need to Avoid
Page 36: 10 Mobile Monetization Mistakes App Developers Need to Avoid

appflood.com/app-monetization-guides-tips-and-strategies

Page 37: 10 Mobile Monetization Mistakes App Developers Need to Avoid

appflood.com/blog

Page 38: 10 Mobile Monetization Mistakes App Developers Need to Avoid

I Thanks!

[email protected]