10 influencer marketing facts

Source Tomoson Influencer Marketing Survey

Key takeaway: Spend your marketing dollars wisely and with the right influencers and your brand may be the next “it brand”

FACT:On average, for every $1 spent on influencer marketing, brands are making back $6.50 in earned media value.

FACT:90% of consumers trust peer recommendations. 33% trust ads.

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Nielsen Survey

Key takeaway: Consumers are ad blind and hopefully part of your your influencer marketing strategy is reusing your earned media all over the digital world.

FACT:Marketers rated influencer marketing as the fastest growing online customer acquisition tactic.

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Tomoson Influencer Marketing Study

Key takeaway: Your marketing peers love influencer marketing for a reason. It works.

FACT:68% of bloggers prefer to work directly with brands instead of networks or agencies.

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Bloggers Weigh in on Marketing Relationships

Key takeaway: Influener marketing should be done “in house” so relationships can be nurtured and owned.

FACT:Giveaways and sweepstakes earn higher earned media value and engagement than any other tactic in influencer marketing.

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Burst Media

Key takeaway: Get an influencer’s audience involved in your influencer marketing strategy for higher brand lift.

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Crowdtap: Social Influence: Marketing’s New Frontier

Key takeaway: If your consumers are under 32, you better have strong relationships with social media influencers.

FACT:Consumers under the age of 32 spend 30% of their social media time digesting peer written content.

FACT:User generated social posts account for 25% of search results for large brands.

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Being Your Brand: Current State of Social Media

Key takeaway: Influencer marketing helps in a variety of ways including SEO.

FACT:54% of marketers agree that “the smaller the community the greater the influence.”

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Technorati Digital Influence Report

Key takeaway: Crazy idea but smaller audience means more engagement and personalization in content creation.

FACT:The most effective platform for influencer marketing is blogs. Followed by Facebook.

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Tomoson Influencer Marketing Study

Key takeaway: Blogs are the place consumers go to seek information about brands and products.

FACT:68% of influencers have a blog.

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Technorati Digital Influence Report

Key takeaway: Work with bloggers as the backbone of your influencer marketing strategy and utilize their other social channels in one swoop.

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