10 Give Day Tactics

GIVING DAY

Ash Shepherd Ash Shepherd Consulting 971.222.6360Noland Hoshino High Five Media 360.607.4462

10Tactics

#GiveMore24

ASH

NOLAND

#1 SET A GOAL

#1 SET A GOAL

#2 BE PRIMED FOR ACTION

#3 BUILD A TEAM

#3 BUILD A TEAM

#3 BUILD A TEAM

#3 BUILD A TEAM

#3 BUILD A TEAM

…

#4 THE GAME PLAN

Source: Razoo.com

#5 CATCH THEIR ATTENTION

Source: https://blog.bufferapp.com/headline-formulas

Strategies founded in psychology

#6 CREATE EYE CANDY

http://www.pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/

CREATE YOUR INFOSNAP

1. Message2. Image3. Brand4. I.D. / URL5. Call-to-action

TOOLS - Canva, PicMonkey, ReciteThis, PowerpointBEST - Sevenly, HRC, Feeding America, AARP

D.I.Y. INFOSNAPS

Website

#7 BRANDED CAMPAIGN

Facebook Page

Infosnap

EXAMPLE: GIVE BIG SEATTLE

http://www.pinterest.com/nolandhoshino/giveday/

https://give-more-24.org/#toolkit

Examples

https://tagboard.com/givemore24

TOOL KIT

MESSAGE

MISSION

VISION

#8 GIVE ENGAGEMENT TOGET ENGAGEMENT

Promoting other organizations with aligned missions

#9 ALL FUN AND GAMES

Share a video of you doing a dance and a donation is made to help prevent babies being born with HIV

#IceBucketChallenge

#10 THANK YOUR DONORS

Image Credit: https://www.flickr.com/photos/53895293@N04/5064648324

#GIVEMORE24

Ash Shepherd Ash Shepherd Consulting 971.222.6360Noland Hoshino High Five Media 360.607.4462

Questions