10 elements-of-magento-search-marketing-by-space-48

SearchMARKETING FOR

MAGENTOWednesday, 30 April 14

Brought to you by the smashing folk atSpace 48

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What isMagento Search Marketing?

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StrategicMarketing

Skills

Magento GoldPartner development

expertise

EcommerceConsultancy

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How many Magento Gold partners have

this specialist ability?

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VERY FEWAnswer...

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specialWHICH MAKES US

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Digital marketing agencies are usually the first port of call for an eCommerce business

that wants to increase its sales.

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Online marketing agencies provide smart tactics that promise to pull in customers

including search, social and PPC

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These tactics get them

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These tactics get them

ATTENTION

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These tactics get them

ATTENTIONand win them business based on

promising ROI figures

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However, marketing agencies may not offer the supporting business process thinking and technological depth that is essential in the success of an eCommerce business.

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Before deploying these tactics, there are questions of

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Before deploying these tactics, there are questions of

BUSINESS

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Before deploying these tactics, there are questions of

BUSINESS REWARD

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Before deploying these tactics, there are questions of

BUSINESS

PROCESS

REWARD

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Before deploying these tactics, there are questions of

BUSINESS

PROCESS

REWARD

RISK

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Before deploying these tactics, there are questions of

BUSINESS

PROCESS

REWARD

RISK & PRIORITY

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Before deploying these tactics, there are questions of

that need addressing

BUSINESS

PROCESS

REWARD

RISK & PRIORITY

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eCommerceagencyThese will be answered by an

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Relying purely on development can often lead to online retailers becoming

lost in a technical environment.

helpWednesday, 30 April 14

Your business can’t be without technological

development.

But at the same time, it can’t rely purely on

this alone.

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For true eCommerce success, a single solution is needed that blends

both of these essential disciplines...

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10STEPS OFMAGENTO

search marketingWednesday, 30 April 14

1. Business Modelling

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This is your cornerstone thinking. Your proposition

thinking.

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TextToo many organisations presume and many fail to appreciate the true nature

of influence online

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How customers really make decisions and how they really search

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Smart business modelling recognises

buying signals.

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2. Process Analysis

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How efficiently are you running your

processes?

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Seamless 3rd party logistics

integration is the least you should

strive for

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Having good customer services and returns

processes in place is key...

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As is an onsite review platform

such as ...

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3. Sector Analysis

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Whatkeywords are your competitors targeting?

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Whereare their links coming from?

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From techniques to technology,

study it all...

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GOODThe

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BADThe

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&Wednesday, 30 April 14

ugly The

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4. Tech Spec

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Dress the store, merchandise, add layers of

and make it suitable for all

engagementdevices.

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Place products in appropriate categories. Define related products. List top rated

products and recently viewed products.

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5. Technical Build

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Rendering the wireframe.

Applying the specification, where developers work their magic.

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Architecture, site structure, hosting, navigation, product feeds and categories.

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6. Test

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Test, test and test again.

A committed and consistent testing strategy

studying both technical and UX issues is vital.

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The great thing about eCommerce is that the impact of any changes are rapid and

measurable.

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7. Manage

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You have an almost unlimited range of eCommerce tactics at your disposal.

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Tactics to help you grow traffic, earn

proximity and win conversions.

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The trick is to deploy the right one at the right time in the right way.

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8. Refine

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MAXIMISEexcellence on your site...

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...disposeOF THE INEFFICIENT.

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There are more channels in online retailing than just

search

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Consider all the different channels such as email, social, marketplace feeds, affiliate.

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9. Review

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Make best practices better.

Get analytical.

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Use the eyes of a business analyst, the mind of a data analyst and the heart of a

marketeer.

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Calculated assessments will enable precision

planning.

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10. Plan

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Give consumers what they want in the form of useful, entertaining and

informative content, tutorials, video demonstrations, FAQs.

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Think about what events are coming up and how you can use these as a vehicle to

engage with your consumer.

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Flag it clearly through smart architecture and systematic

on-page signposting.

Work hard to build a community and you will be rewarded.

this way

you are here

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Magento Search Marketing is a detailed analysis of all the factors that are important for your business. And, just as importantly-

what are not.

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It’s about knowing your business well and understanding your business better than

anyone.

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You know what you want and a Magento Search Marketing specialist will work with

you to achieve this.

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(that’s us)

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Thomson HouseBirchwood Park

WarringtonWA3 6GA

Tel 01925 393510Email hello@space48.com

www.space48.com

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