Мария Гурова, Search Ads — такого мы ещё не видели!, Optimization...

APPLE SEARCH ADS

Maria Gurova, Michael ShubinABBYY 2016

How it looks?

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Structure of Apple Search Ads

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Structure of Apple Search Ads

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Structure of Apple Search Ads

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Structure of Apple Search Ads

ABBYY FineScanner

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Bidding

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Volume grows… and CPI too…

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Search Match and Keywords - Installs

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Search Match and Keywords - CPI

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Search Match and Keywords - CR

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Demographics - Age

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Demographics - Gender

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What we have now?

● Interesting channel with competitive CPI and CR

● Good way to improve Search rankings in App Store

● Good way to test app icons, screenshots etc.

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What to do and not to do…

● Use negative keywords

● Include your app name and developer/brand name, otherwise your competitors will do it

● Track stats regularly

● Use Keywords match and Automatic Search match separately

● For All: some day Search Ads may start in your target regions. Be well prepared!

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CHEERS!Any thoughts? Cross-promo?

mshubin@abbyy.com

mgurova@abbyy.com

Want ABBYY Mobile app for FREE?

MOBILEGIFT@ABBYY.COM

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