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Pet Retailers will learn the wide range of business appliations that can be used via a smart phone to improve business performance
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SMART Retail-Using Smart Phone Technology to Connect with Customers and Improve Efficiency
September 13, 2012
Presented by:
Creative Business Consulting Group www.cbc-group.net
Did Alexander Graham Bell Know What The Future Of The Telephone Would Be?
20131876
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Creative Business Consulting Group www.cbc-group.net
• Learn How Smart Phone Technology Can Improve The Performance Of Your Retail Business Thru:
• Internal Operation Improvement • External Operation Improvement
• Learn To Engage Customers With Marketing Programs Delivered Via Hand Held Devices
Seminar Objectives
Creative Business Consulting Group www.cbc-group.net
Smartphones Allow Users To Email, Surf The Web And Search For Information Instantaneously
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Creative Business Consulting Group www.cbc-group.net
Smartphones Are Changing The Way Consumers Research And Shop For Products• Two-thirds Of All Mobile Shoppers Make
Purchases While At Home
• One-Fourth Of All IPhone And Android Phone Users Have Used A Shopping Application Within The Past Three Months
• More Than 40% Of Smartphone Users Have Already Bought Something Using The Phone
• ½ Of All Consumers Have Already Conducted Purchases On A Mobile Device
• The Retail Market For Mobile Devices Is Expected To Top $12 Billion By 2014
• More Than Three-Fourths Of All Retail Companies Plan To Invest In Mobile This Year
Creative Business Consulting Group www.cbc-group.net
Smart Phone Technology Can Help Your Business Reach More Consumers
Smartphones Make Businesses • More Profitable • Functional• Efficient
Users Can Maintain Connections And Complete Tasks From Anywhere 24/7
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Creative Business Consulting Group www.cbc-group.net
Is Your Business A Dinosaur In The World Of Smartphone Technology?
Creative Business Consulting Group www.cbc-group.net
Integrating Smartphone Using Into Internal Operations Can Save Time and Money
Internal Business Improvements:
• Mobile Payment Processing
• Inventory Management
• Pay Bills
• Customer Service
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Creative Business Consulting Group www.cbc-group.net
Inventory Management Programs
Using A Smartphone To Manage Your Inventory With Cloud Based Software Programs Can Have Multiple Advantages For Your Business:
• Save Time
• Eliminate Errors
• Record Critical Information
• Always Have Proper Inventory On Hand
• Stay On Budget
• Grows As Your Business Does
• Easy Integration With Other Third-party
Solutions
Creative Business Consulting Group www.cbc-group.net
Mobile Payment Processing
Mobile Payments Is Expected To Reach More Than $600B Globally By 2013
Using Mobile Payment Processing Via Your Smartphone Will Make Your Business More Flexible. Your Business Can:
• Accept Payments Anywhere• Receive Payment The Next Day • Get Customer Signature On Device• Turn I-Pad Into Extra Cash Register
During Busy Time Periods• Get the Same Fees As Traditional Credit
Card Processing • Send Electronic Receipts (Or Text
Message– Good For Future Contacts!)
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Creative Business Consulting Group www.cbc-group.net
Customer Service On The GoUsing A Smartphone Effectively Links Mobility To Customer Service In The Channel The Customer Chose, Thus Increasing Customer Satisfaction. Some Key Uses:
• Send Video Demonstrations For Putting Products Together
• Send Pictures Of Products That Can Be Special Ordered
• Notify Clients About Special Order Pick Ups
• Use As In-store Selling Tool With QR Codes And Other Features
• Create A Customer Service Helpline For Immediate Questions
Creative Business Consulting Group www.cbc-group.net
Improve External Customer Connections; Create Smartphone Compatible Marketing Programs Create A Variety Of Marketing Programs That Utilize Smartphone Technology:
• Connect To Your Social Networks From Where You Are
• Deliver Mobile Marketing Campaigns
• Create A Smartphone App For Your Business
• Use QR Codes To Enhance Shopping Experience
• Utilize Location Based Marketing Programs To Improve On-Site Engagement
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Creative Business Consulting Group www.cbc-group.net
Connect To Your Social Networks Via Your Smartphone; Your Customers Already Are
• More People Access Social Media Via Smartphones Than With Desktop Computers
• People Who Access The Internet With Their Smartphones Are More Likely To Socialize Online Than Their Desktop Counterparts
• 91% Of Mobile Web Users Socialize Online• Average American Spends 2.7 Hours A Day On The Mobile
Web• 45% Of Those Users Commenting On Social Networking
Sites• 43% Contacting With Friends Through The Sites
Retailers Must Add Value And Create A Presence On Websites Such As Facebook, Twitter And LinkedIn In Order To Expand Reach, Raise Brand Awareness And Create A Loyal Following
Creative Business Consulting Group www.cbc-group.net
Create Mobile Messaging Programs To Get Your Customers’ Attention Anytime, AnywhereMore People Now Use Their Mobile Phones For Texting, Rather Than Making A Phone Call
SMS Text Marketing: • Works Across Various Types Of Pet
Businesses• Is Relatively Inexpensive• Allows Businesses To Create Highly Targeted
Campaigns
Get Creative – And Personal - With Campaigns
• Try Mobile Coupons, Event Invitations, Mobile Alerts, And Special Promotions
• Make Sure To Include A Chance For The Recipient To Win Something By Responding To The Text
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Creative Business Consulting Group www.cbc-group.net
Create a Smartphone App That Delivers An Experience To Your Customers Smartphone Apps Can:
• Be Pure Entertainment• Solve A Problem• Increase Productivity• Offer An Intrinsic
Benefit
Viral Word-of-mouth Marketing Is Why Popular Apps Can Grow In Use So Fast With Virtually Little Marketing Expense
Can You Create A Smartphone Application that Solves A Problem For Your Customers?
Creative Business Consulting Group www.cbc-group.net
Utilize Location Based Marketing Programs To Improve On-Site Customer Engagement
81% Of Consumers Use Or Plan To Use GPS – Cued Services.
LBS Technologies Will Enhance The Retail Experience By:
• Providing The Ability To Track Someone’s Exact Location Through His Mobile Device
• Allowing Retailers To “Find” Customers When They Come Near The Stores And Deliver A Targeted Sales Message, Usually In The Form Of A Text Message
• Requires Customers To Do All Of The Work • Good Form Of “Opt-In Marketing”
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Creative Business Consulting Group www.cbc-group.net
Create An Engaging In-Store Experience; Use QR Codes To Highlight Product Features/Benefits
Retailers And Small Businesses Can Create QR Codes And Use Them To Connect With Their Client Base
QR Codes Can Be Used To Provide Information To Your Customers:
• Product Information • QR Code Marketing Campaigns• Comparison Pricing • Instantly Download Coupons And
Discounts• Use QR Codes To Help Your
Customers Give You Information Faster
Creative Business Consulting Group www.cbc-group.net
CBCG Can Help You Engage With Your Online
Customers • Help You Identify the Long-Term
Business Opportunities Created By Using Social Media
• Teach You How to Create Social Media Marketing Programs That Engage Customers
• Show You The Cost Saving Benefits Of Using Social Media
• Share How to Create An Engaging Social Media Strategy for Your Retail Business
Call Today: (617) 437-9191
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